VRX Sports Pvt Ltd Engages Cocept IMC to Launch Three Stores in Bangalore
by EVENTFAQS Bureau Marketing | July 30, 2019 | News
Cocept IMC
XTEP (VRX SPORTS PVT LTD) launched 3 stores in Bangalore. Cocept IMC facilitated the launch simultaneously at Brigade Road, Mantri Mall & Orion Mall at Brigade Gateway. The challenge was to ensure walk – ins at the mall on the day of the event and as well as ensure footfall in the coming weeks through engagement activities.
Debopriya Das, Head of Business Development, Cocept IMC said, “We proposed a TIK TOK challenge to engage shoppers at the mall and also increase footfall at the stores not just for the day of the launch, but also to leverage walk – ins during the subsequent weeks. The store at the Brigade Road was transformed into a party zone with a DJ, Zumba Artists and cool blue mocktails for all guests”
Speaking about the event, Antone Liu – Operations Director (Vice GM) said they were overwhelmed with the response the event received and that this is one of the milestone events for the Bangalore team.
XTEP (VRX SPORTS PVT LTD) launched 3 stores in Bangalore and Cocept IMC facilitated the launch simultaneously at Brigade Road, Mantri Mall & Orion Mall at Brigade Gateway.