Pop Up 72 Launched - An Online Marketplace For Booking Promotional Spaces

by  EVENTFAQS Bureau Marketing | May 24, 2019 | News

In an effort to organise promotional space bookings in India, the team behind Relio Quick and Stratagem, has launched Pop Up 72 - an online Marketplace for booking Promotional Pop-Up Spaces.

Shrey Kapoor, Founder, Pop Up 72 said, “PopUp72.com aims to revolutionize promotional space booking in India! Emerging Brands, established Brands as well as Media and BTL agencies can use the platform as a planning tool for National / Regional level as well as local level BTL activities. We have already listed over 1500 venues on the platform and will take the number to 5000+ in the next 3 months. These would be a mix of conventional venues as well as new and unique spaces which haven’t been explored much as yet.”

While there are similar portals for booking spaces for social events, there are no considerable options for promotional spaces. Pop Up 72 plans to aggregate the thousands of varied promotional and short-term retail spaces across 20+ venue categories like malls and shopping centers, corporate hubs, co-working spaces, residential societies, cafes, gyms, colleges, multiplexes, hospitals, airports, events, high streets etc. to offer a wide range of pop-up locations to upcoming as well as established brands at a single platform. The platform aims to create a win-win situation for all 3 stakeholders – brands, space owners and agencies.

It provides a single platform to explore spaces across categories, and give information along with data filters to find the perfect location for each brand. The site provides input-based recommendations to brands regarding the best-fit locations according to their target geography, demography and budget.