Dome Entertainment Pvt. Ltd. Partners With India Make Up Show Featuring Bobbi Brown

by  EVENTFAQS Bureau Industry Watch | March 25, 2019 | News

As a homage to the constantly evolving hair, makeup and skincare industry, April 2019 will witness the debut of India Make Up Show, curated by Mumbai based entertainment start-up, Brothers Incorporated founded by Rahul Tuljapurkar and Ninad Shah.

India's premier LIVE entertainment company, Dome Entertainment Pvt. Ltd. has partnered with Brothers Incorporated for the debut edition of India Make Up Show. As part of the partnership, Dome Entertainment Pvt Ltd is an equity stakeholder in the intellectual property.

Adding an element of inimitability, Brothers Incorporated has been successful in roping in a serial entrepreneur and ground-breaking international beauty icon, Bobbi Brown for the debut showcase. Brown has authored nine books about makeup and beauty that made it to the New York Times Bestseller list apart from working her magic at international fashion weeks for over 3 decades. Considered as one of the top 10 makeup artists and beauty experts in the world, she has worked with some of the biggest names from the industry including Michelle Obama, Oprah Winfrey, Katie Holmes, Jessica Alba, Claudia Schiffer, Naomi Campbell. She turned a successful job as a make-up artist into a smash hit, multimillion-dollar global business, selling award-winning cosmetics in more than 50 countries.

Rahul Tuljapurkar of India Make Up Show states, “Today there is a lack of a single platform for HMU practitioners to showcase their skill and passion. Due to the un-organised nature of the industry, there is no networking base for the talent, customer & brands in the industry to forge strategic partnerships efficiently & seamlessly. India Make Up Show was built primarily to move beyond the existing B2B formats and embrace B2C as a model. This event aims to be one of the largest pro make-up events in India and eventually expand to other cities such as Ahmedabad, Pune, Chandigarh, Kolkata, Chennai, Bengaluru. Our attendees can learn techniques from industry veterans, mingle with peers, and shop their favourite brands.”

Ninad Shah of India Make Up Show elaborates, “We have invested close to INR 20 crores for the maiden edition and will invest a further 150% over the next 3 years. We aim to capitalise on 30%-45% of the market share through content creation and sharing.”

Mazhar Nadiadwala of Dome Entertainment Pvt. Ltd. adds, “The Indian cosmetic industry is growing exponentially and is becoming increasingly prevalent and important. Poised to be India’s most reputed and pioneering pro event relating to the cosmetic industry, we are extremely pleased to partner on this property.”
Hosted in Mumbai on the 12th & 13th of April 2019 at Dome and in New Delhi on the 20th of April 2019 at Hotel Pullman, India Make Up Show will cover make-up, hair styling, body & skin care. From live demonstrations, celebrity workshops, brand focus tutorials, shopping booths to ramp showcases, masterclasses, networking seminars, talent hunt and after parties. Catering to an age group of 15 - 60 years, the event will also touch upon men’s grooming and natural/organic cosmetics. One can expect names like Namrata Soni, Pearl Academy, Christine Valmy Academy, Cory Walia, Bianca Louzado, Mariana Mukuchyan, Mehera Kolah, Vipul Bhagat, Clint Fernandes, and Savio John Pereira. The advisory panel consists of Namrata Soni, Savio John Pereira, Shonali Nagrani, Alok Kamat, Parthip Thyagarajan, Aditya Motwane, Nalini Kalra, Manasi Scott, Antonio Maurizio Grioli,  Sohaya Misra, Claire Marrinan, Karishma Kohli, Cory Walia, Marianna Mukuchyan, Natasha Nischol, and Shamita Singha. 

As part of a prelude to the main showcase, India’s first talent hunt for hair stylists and makeup artists called Vanity Wars will be hosted which will give aspiring professionals a chance to compete at a national level. The entire competition involves two main phases, the first one being executed on India Make Up Show’s digital & web platforms followed by the other to be held at the main event. Each winner will be gratified & rewarded with a free year-long course from Pearl Academy, a cash prize of INR 50,000/, a hair/makeup kit as applicable and a chance to intern with an industry stalwart for a month.