India's 1st Integrated Marketing Communication Forum TAVF Leaves a Mark 3rd Year in a Row

by  EVENTFAQS Bureau Business Events | November 28, 2018 | News

Umbrella Aegis

Umbrella Aegis Pvt. Ltd. hosted their annual property The Activation Venues Forum the Integrated Marketing Communication Forum - TAVF 2018, at ITC Grand Maratha, Mumbai on November 21, 2018, 10 AM onwards.  TAVF like its previous editions created a platform that enables a seamless integration of marketing channels by bringing together Malls, Airports, Digital Activation Companies, Mobile Marketing Firms, PR Firms, Customer Loyalty programs, Brand CMOs, Marketers, Content and Ad Platforms, Supply chain, the Research firms and Revenue Generators (Financial Institutes) etc. Since marketing keeps evolving it is only opportune to get all the brand touch points or marketing platforms at one place to enhance the 360-degree marketing experience. 
 
TAVF 2018 had an interesting line up of speakers and panel discussions ranging from branding through videos, creating experiential marketing through technology, to a dive into the mysterious world of Integrated Marketing Communication.
 
The keynote address was made by Virginia Sharma who is the global marketing head for Linked-in. The eminent speakers line up also comprises of Ramesh Narayan from International Advertising Association, Sunita GR from Facebook speaking on FZZ - eliminating friction in consumer purchase journey with mobile and Bhaskar Ramesh of Google shedding light on branding in videos 1st world. 
 
A special session on 3d holographic technology and innovations was conducted by Bertrand Reviere of Musion, Canada making the brands aware of the ways in which technology can serve in enhancing their ad campaigns and can render the events memorable in the minds of the audience. Panelists from LULU Mall, Musion Canada, INOX, GTB,and Phoenix Mills are up for an enlightening panel discussion on activating 5 senses with experiential marketing and how it helps in getting the right response in creating hype for a brand by reaching the right customer and holding on to the existing one. 
 
Panelists from INMOBI, KARIX, DBS, IdeateLabs discussed 2020 Digital strategy with the ever-changing algorithms of our biggest digital platforms.
 
Panelists from Birla Sun Life Insurance, Leo Burnett, FBB, Saavn, VARIJA Lifestyles has discussed the mysterious world of IMC and how the right mix of the right elements in this mix can yield the desired results for a brand. Guests from agencies and supply chains were also part of TAVF. 
 
Various venues, agencies, ad campaigns, events etc were awarded for the achievement of excellence in the design and execution of their work. The awards have been rewarded by esteem members Vikas Sarogi of MasterCard, Prachi Mohapatra of FBB,  Bhavna Lalchandani from Saavn, Shanti Kurapaty of TAVF, Sudarshana Gangulee of Mani Square
 
All the elements that a brand requires from the ideation of its marketing campaign to execution was all a part of this big gala hosted by Umbrella Aegis Pvt. Ltd. In words of founder and chairman, Suresh Kumar Kurapaty, “We are creating a digital marketing ecosystem and not just that we are getting all other major marketing players like publishing companies, marketers, outdoor media agencies etc on board as well, hoping that brands, agencies, venues will have a great experience while being enabled to polish their marketing campaigns.”