The Social Street Bag 'Agency of the Year', Best Campaign India, 2 Gold, 4 Black Dragons of Asia

by  EVENTFAQS Bureau Industry Watch | November 21, 2018 | News

Geometry Encompass MediaCom Communications The Social Street

The Social Street has emerged as the biggest winners this year at the Dragons of Asia Awards 2018, bagging the most coveted ‘Agency of the Year’ Red Dragon honour at the awards. The Social Street’s wins include, A Blue Dragon for Best Campaign from India for Strangers helping Strangers for Blood Donors, 2 Gold Dragons, including 1 for The Snake Guard for Prasadam Industries India in the Best Innovative Idea or Concept category and the other again for Strangers helping Strangers for Blood Donors India in the Best Mobile Marketing Campaign category. In addition, TSS also bagged an impressive 4 Black Dragons (order of merits) Certificates, in categories including Best Digital Campaign, Best Innovative Idea or Concept, Best Social Media or Word of Mouth Campaign and Best Cause, Charity Marketing or Public Sector Campaign.

Other Gold winners from India, at this edition of the Dragons of Asia, included, The Max, who won for The Art Of Sound, for Karix India in the category Best Digital Campaign. The Max also won 5 Black Dragons. Geometry Encompass India bagged one Gold Dragon for Fortune Foods. Fortune savours the brave, for Adani Wilmar India in the category Best Brand Building and/or Awareness Campaign, in addition to a Bronze Dragon for Sunfeast Farmlite Priceless Gifts for ITC India in the category Best Small Budget Campaign and 3 Black Dragons. MediaCom Communications was the fourth agency from India to bag a gold dragon this year for their campaign Gillette Bachelors Of Shaving for Gillette India in the category Best Brand Trial or Sales Generation Campaign.

"We are extremely excited to be 'The Agency of the Year' and the winner of the Red Dragon. It's an amazing feeling to be appreciated and recognised by your peer group Asia-wide". said Mandeep Malhotra, Founder and CEO, The Social Street. 

Commenting on India’s outstanding achievement at the Dragons of Asia Recognition Programme, Mike DaSilva, Director, Dragons of Asia Recognition Programme said, “India has dominated the Dragons, since our start back on 2000. Of the last 7 Dragons Programmes, Indian Agencies have won the Red Dragon for the Best Campaign in Asia, 4 times. These Winners have been:  MudraMax 2011 for Slient Anthem; OgilvyAction 2013 for Roti Reminder; DDB Mudra 2015 for Health Cha Shree Ganesh and DDB Mudra 2017 for Premier Futsal."

Here’s a table listing all winner from India at the Dragons of Asia 2018: