Raisin Ropes In Bollywood Celeb Bhumi Pednekar; Collaborates With Toast Events for Brand Launch

by  EVENTFAQS Bureau Marketing | September 26, 2018 | News

Toast Events

Raisin, a contemporary clothing line for the modern Indian woman, unveiled its first collection at a special Brand Launch event curated by Toast Events at JW Marriott, Juhu, Mumbai. The collection was revealed by their brand ambassador, Bhumi Pednekar.

In terms of set-up, they had multiple mannequins dressed in Raisin clothing, giving the attendees an exclusive preview of what the clothing line would look like. The collection was revealed through the Kabuki curtain drop, displaying high-quality fabrics and trendy styles from the brand’s much-awaited Autumn/Winter 2018 collection. Top fashion bloggers were called in to review the collection and to create the buzz around the city about this new comfortable yet stylish brand.

Palvi Gupta, Client Servicing, Toast Events, said “Holding a press conference is simple, effective, way to communicate the message with media. Hence, holding a successful media conference generated awareness about the brand also because of the brand’s association with an A-listed celebrity, Bhumi Pednekar. The true happiness comes from client appreciation. And, it was good to learn that the Raisin team was extremely happy and satisfied with the work we promised and delivered.”

Karan Kapoor, Head Operations, Toast Events, said “Every event is a new experience and a new challenge. Bringing the whole design alive was an exciting journey. Integrating the Kabuki was a highlight of the event as it created a whole lot of curiosity amongst the guests.”

Shashank, Creatives, Toast Events, said “It’s exhilarating to associate with newer brands, especially with brands who give us the luxury to design the event look and feel basis our aesthetics and experience of many years. The colour set was quite vibrant and fresh, which made a great deal of difference and stood out really well.”