Viiking Beverages Announces New Campaign #IAmGoa Penetrating Local Veins

by  EVENTFAQS Bureau Marketing | July 19, 2018 | News in Brief

Viiking Beverages

Viiking Beverages launched a new campaign #IAmGoa and the idea behind creating a campaign was to penetrate more into the local veins of Goa by shouting and showcasing the local feel of an individual toward GOA. “I AM GOA” concept involves identifying characteristics (e.g. Emotions, Places, Activities, etc.) of Goa and connects them with brand’s Identity as Goa Kings Beer is born and produced in GOA and also the brand speak a lot about the local culture and its key ingredient and the water of the region it hails from.

Mr. Manoj Asrani, CEO of Viiking Beverages Pvt Ltd. says “The core objective of the campaign #IAMGOA is to say a big Thank you to Goa and to the Goan people. The challenge was to associate with the locals once again and revive the Goan Pride we share as local Goans. The idea was to create a campaign to penetrate more into the local veins of Goa by shouting and showcasing the local feel of an individual toward GOA. “I AM GOA” concept involves identifying characteristics (e.g. Emotions, Places, Activities, etc.) of Goa and connects them with the brand’s identity. The campaign is also a shout out to the Goan Public about the pride and prestige of our brand – Goa Kings Beer been born and produced in GOA. With I am Goa we are in the process of achieving the same and making sure everyone in Goa once again share the cohesive feeling of being Goan.”

“I am Goa” strikes a perfect connect with locals due to its roots.