Shaan Love in Concert New IP Conceptualised by Happydemic to Celebrate Second Anniversary

by  EVENTFAQS Bureau Entertainment | May 3, 2018 | News

Shaan Love in Concert Happydemic

Happydemic completed two years in the industry on April 17, 2018, and the team wanted to celebrate this special day to thank their partners in supporting them through their journey. In association with their sister concern companies – My Financial Advisor and HappynessFactory.in, Happydemic conceptualised and executed a unique IP – Shaan Love in Concert. 

The team chose the iconic location, Royal Opera House for the grandeur it represents. The show was a 3-hour power packed performance, with LED Graphics, dancers choreography by Deepak Singh, changing sets, props, and more. The star of the event was the iconic Bollywood singer Shaan and Arpita Mukherjee; and the event also saw Happydemic Exclusive Talent - Rajiev Shukla, Aniish Matthew, Anisha Saika, Akanksha Bhandari, Shahzan Mujeeb, Mustafa RK, Sarthak Saksena, Nalin Swami, and Debanjali Biswas.

The event commenced with Happydemic exclusive artists who curated a special medley taking the audience back to 90’s and relive old memories. Singer Shaan then stepped on stage and took the audience through the different forms of love and made them feel the love through medleys specially curated to bring about the emotion. The event was attended by leaders of visionary corporate organisations like – Neeraj Akhoury (ACC),  Rajeev Sibal (Lupin), Sharad Mohan (Citibank), Nilesh Shah (Kotak Asset Management), Aditya Puri (HDFC Bank), Dev Bhattacharya (Aditya Birla Payments Bank) and other celebrities like Terence Lewis, Sanjeev Kapoor, and many more. Happydemic got the best from the industry to help put this event together. 

The concert also introduced technological innovations where people could download an app and request for songs live from the singer. Shaan too, catered to most of these requests and sang the songs. Some of the guests were also invited on stage to meet the singer while the app synced with the live display on-stage to feature the guests' photos, making it a truly special moment for the attendees. This was the first time a concert witnessed such a candid segment in the country.

Radhika Mukherji, Founder & CEO, Happydemic says, “Love takes different forms in our lives. Love for your family, love for your friends, love for your partner, love for your country, and love for yourself. LIC was a musical presentation through which Shaan brought alive these emotions through songs that resonate with them.”

Shaan added “This concert is particularly special to me. It’s my humble way of showcasing my love to my family, friends and loved ones.”

Amar Pandit, Co-Founder, Happydemic and Founder - HappynessFactory.in, My Financial Advisor mentioned, “This was an excellent IP and helped us deepen the emotional connection with our clients and partners. Happydemic did a brilliant job conceptualising and executing this event. We received great feedback from all our clients and Team Happydemic looks forward to creating more such IPs with Shaan.” 

Siddarth Ghanta, Shaan Business Manager and Show Director “We are taking the property Shaan Love in concert to a 10 city north America tour in July-August 2018 and we wanted to pilot it amongst a similar niche audience to get a first-hand feedback and we were overwhelmed with the positive response. While conceptualising it the task at hand was to produce a show that would be mobile and viable to take to the US and by producing it as a musical with great storytelling, choreography, audiovisual did the job for us. We also introduced a first of a kind audience interactive app in which they could request for a song they wanted to hear and in real time Shaan sang the most requested songs. He also invited the guests who voted on stage as the app displayed their pictures on the big screen so it was a fun candid segment first time done in a concert. We are excited to perform this show for our audiences in America.