Brandwidth Events Executes the 8th Edition of the BMW Excellence Awards

by  EVENTFAQS Bureau Marketing | April 30, 2018 | News

Brandwidth Events

BMW Excellence Awards, the annual event to recognise and reward the best performers of BMW Group India, was held at JW Marriott, Aerocity, New Delhi on April  6, 2018. The mandate for executing the same was handed over to Brandwidth Events for this edition. BMW invited all its top performing and outstanding dealers for this prestigious event and a total of over 300 invitees pan India were flown in for the event. 

Brandwidth mapped a blueprint for the award show and ensured that all the complex details were taken into consideration to ensure the success of the event.

The event design was inspired by the event theme ‘Simply Unstoppable’. From event collaterals to the set-up, everything was dynamic and crisp, hinting towards the theme. Event-related communication like agenda, venue, guest list was shared with attendees via Guidebook. The integration of the Guidebook app also enabled the attendees to chat with one another, share and upload pictures, and helped increase guest interaction.

To ensure smooth and hassle-free transfers of the invitees from the airport to the hotel Brandwidth deployed travel assistants at all the terminals of the airport. A dedicated registration and check-in desk was set-up for the invitees in order to give them express check-ins. The personalisation of collaterals was done to add a humane touch to the event. To make the attendees feel special, in-room gifts were pre-placed. During check-in, the guests were greeted with welcome drinks and personalised welcome kits.

In the pre-function area, two special display zones were created for BMW MINI and BMW Motorrad. One of the highlights of the evening was the BMW Magazine cover photo-op. The engagement saw a lot enthusiastic guests lining up to get clicked. Photographs were instantly given away to the guests in customised BMW photo jackets.

A stunning 128ft multi-LED stage inspired by the event’s theme was created for the evening. The gorgeous Archana Vijaya was the host for the evening.

The show commenced with a thematic audio-visual clip specially created for the event post which “Omaggio” dance troupe gave a fast-paced performance setting the context of the evening as per the event theme. This adrenaline packed dance performance portrayed movement, music, passion, and skill. More than 120 awards were to be given away to the out-performing dealers and distributors of BMW Group India. To break the monotony of the multiple sets of awards, the very famous British Illusionist Richard Jones took the stage. Richard impressed the audience with his astonishing magic skills and charming personality. The evening also witnessed Richard interacting with the guests and entertaining them with few magic tricks up-close. Omaggio concluded the awards with a fabulous “Human Orchestra” dance act. The act portrayed a symphony of bodies, with a melody of movement and rhythm. 

To make the guests feel special and to make the event memorable, a newsletter with the highlights of the event was created and were given away to all the guests during their check-outs. This was a great additional element to keep the excitement carried forward through the next day as well. The guests were really surprised and idea was a complete success.  

“The event became really challenging for us due to the scarcity of time with respect to the large scale of the setup; but I think we rose to the challenge and the team did a phenomenal job in the planning and execution of the event with everything completed within the allotted time. It was a great experience working with the BMW team and the event was appreciated by everyone. All ideas and elements came together superbly,” said Aditya Sibal, Business Group Head, Brandwidth Events.