G-Shock Concur To Become Title Sponsor For The ‘Indian Extreme Nationals 2.0’

by  EVENTFAQS Bureau Industry Watch | April 23, 2018 | News in Brief

XSAI

G-Shock from Casio announced a collaboration with the ‘Indian Extreme Nationals 2.0’on April 19, 2018. The Event is organised by Extreme Sports Association of India, (XSAI) which is a nationwide competition for extreme sports lovers and enthusiasts showcasing the potential and scope for this niche sport genre in the country.

Commenting on the association with Casio’s G Shock, Sunil Kutty Menon, President of Extreme Sports Association of India (XSAI) said “It gives us immense pleasure to associate Indian Extreme Nationals with Casio’s G – Shock, fuelling our core objective is to get all the athlete communities of these sports together and grow the culture among Indian youth. We believe that the infrastructure will grow organically with extreme culture growth. We also want to offer maximum international exposure to our Skateboarding and BMX athletes.”

Extreme sports are gaining huge acceptance and popularity among India’s youth. In order to encourage this passion, Casio G-Shock is promoting extreme sports through this platform.

With the participation of over 140 athletes from across the country, G-Shock is catering to the Indian youth who is sportier, fitness focussed, and passionate to take extreme sports of the country to an international level. G-Shock aims to offer a platform for sports activities that are trending worldwide.

Mr. Kulbhushan Seth - VP, Casio India said “The passion for extreme sports like skate boarding, BMX, surfing, etc are catching pace amongst the country’s youth. The response we received in the first year at India Extreme Nationals was over-whelming and further encouraged us to continue this relationship for the second season. The Indian youth is brimming with enthusiasm to take up sports activities that are unconventional but it the lack in infrastructure that curtails them. Through this event, we hope to give them a platform to come out and showcase their talent at an international level."