The Taj Presents Marketers’ POWWOW Set to Decode Challenges in Retail Marketing by Brands

by  EVENTFAQS Bureau Business Events | April 19, 2018 | News

Taj Group CPM India

The world of marketing has never been more dynamic than today as with the rapid increase of products in the market, brand custodians are spending an enormous chunk of their marketing budgets trying to identify various points and ways of capturing a shoppers’ attention to influence purchase decisions. A common research reveals that 70% of purchase decisions are made at the point of retail. And, this is one of the biggest reasons why today the focus of marketers’ is shifting increasingly towards engaging prospective shoppers at retail.

To uncover the various challenges of retail marketing and to give future ready marketers’ a learning platform where they can grow and learn from mutual experiences - a new initiative Marketers’ POWWOW will take place on May 3rd, 2018 at the Taj City Centre, Gurugram.

The Taj presents Marketers’ POWWOW is a series of unconferences in non-traditional settings, designed to trigger future-ready ideas in the world of Retail Marketing. This first of its kind initiative is sure to play catalyst to thought-provoking ideas amongst disruptive marketers and has been curated by its Knowledge Partner - CPM India and Media Partner - Experiential Marketing Magazine.

Commenting on being the Presenting Partners of the platform Renu Basu, Sr. Vice President - Sales, Indian Hotels Company Limited (IHCL) states, “Taj with its unique portfolio of iconic hotels, authentic palaces and idyllic beach resorts has been a pioneer in hosting some of the most memorable events for over a century. BRICS, ASEAN, India Economic Forum, India Today Conclave and HT Leadership Summit are amongst some of the significant events hosted at the Taj in the recent past. Continuing our focus on addressing diverse needs of consumers and providing highly personalized solutions, the newly curated Marketers’ POWWOW will bring together marketing professionals and event experts on a common platform. The forum will allow knowledge sharing, networking and innovation in the industry and I keenly look forward to an engaging session.”

What makes Marketers’ POWWOW more interesting in terms of its content is the crisp breakfast networking format that the property curators have uniquely crafted to meet the demands of modern marketers. The debut edition of the platform will see speakers from brands like- Carlsberg, Nestle, L’Oréal, Nestle, Wipro, Pernod Ricard, PepsiCo and others.

CPM India is a part of CPM International which is an Omnicom group company and is the leading field marketing agency of India. The agency has recently completed 10 years in India and has worked with 100 brands to help influence shoppers at the point of purchase.

Speaking on the association with Marketers’ POWWOW Mandeep Singh, MD & CEO, CPM India Sales & Marketing comments, “CPM India is proud to be the knowledge partner of the first Marketer’s POWWOW to be held in Gurugram on the 3rd of May 2018. As part of our association, CPM India is contributing with its expertise sharing and insights from the best practices from India and across the world. Our Global CEO Mike Huges and COO Paul Wolley will be in India to attend this initiative and share their insights on the subject. The platform is a unique opportunity for select marketers to meet and discuss key challenges and observations on the Retail marketing front in an informal environment. We are glad that this initiative is being taken by Experiential Marketing Magazine and are happy to be their knowledge partners.”

Marketers' POWWOW is a Marketers only event. Request your personal invitation by writing to Shantanu@eventfaqs.com.