Bajaj Electricals Activates Sponsorship At Kala Ghoda Art Festival 2018 Via Creative Installations

Marketing | February 12, 2018 | News

Bajaj Electricals Kala Ghoda Arts Festival

Bajaj Electricals Ltd. has partnered with the Kala Ghoda Arts Festival 2018 for the second consecutive year as the presenting sponsor. Bajaj Electricals integration with the festival aims to support the ‘go-green’ theme and strengthen its connect with the youth.  The nine day multicultural festival kicked off from February 03, 2018 and concluded on February 11, 2018 in Mumbai.

Every nook and corner of South Mumbai’s annual festival provided a never-before experience to the audience through multiple activities, craft stalls, amazing performances and cuisines. Keeping up with the tradition of previous years, Bajaj Electrical designed some interesting installations for the attendees to be inspired, be comforted and get indulge into their creative expressions. Some of the installations were:

Bajaj Electricals Hara Ghoda - Corresponding to the theme this year, Hara Ghoda - the preservance of nature through art, Bajaj created a beautiful art of a Horse with Bajaj LED Lights with the aim of transforming a fast growing concrete unsustainable terrain into a green landscape as it rides with a mission to spread the message of sustainable greener world.

Bajaj Electricals Tunnel - For an unforgettable ramp to art lovers, Bajaj created an 80 feet long tunnel made full of energy efficient LED Lights promoting greener and sustainable future.

Bajaj Wishing Tree - The festival goers witnessed an exclusively designed wishing tree where 1,000 LED Bulbs were installed which consumes 0.5k watt energy.  

Bajaj Electricals “Kitaab” – Understanding the electricity problems in rural areas and small towns, this year Bajaj Electricals focused on promoting education for children by creating a special place “Kitaab” using solar energy and LED bulbs supporting the initiative where children can study at night. 

Bajaj Electricals Lounge - From a beautiful combination of nature, lights and technology with Bajaj Electricals Lights, appliances, coolers and fans, Bajaj created a lounge, where art lovers could relax and take a break from being wowed by all the art around. 

Bajaj Electricals being the exclusive appliance partner also organised a cookery workshop with the celebrity chefs where visitors could learn some scrumptious recipes using Bajaj’s most innovative appliances.

To revel the joy of music lovers, Bajaj Electricals has also sponsored Benny Dayal’s live concert. 

Mr. Anant Bajaj, JMD, Bajaj Electricals, speaking about the event said, “We are extremely delighted to be associated with Kala Ghoda festival for the second time. It is a one stop destination for people interested in art, culture and literature. This partnership will strengthen our ties with the youth and reinforce our brand ethos, providing us a platform to drive the message of eco-friendliness and preservance of nature. With all the interesting installations our strong focus is to enhance overall consumer experiences which provide us a perfect platform for a larger brand connect.” 

 

Bajaj Electrical designed some interesting installations for the attendees to be inspired, be comforted and get indulge into their creative expressions.

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