ThinkXQ Successfully Manages the Chunav Manch Gujarat Edition for India TV

Business Events | January 10, 2018 | News

ThinkXQ India TV

THINK XQ won the mandate from IndiaTV for the end-to-end execution their LIVE Televised Event, Chunav Manch- Gujarat Edition in Ahmedabad. The stage setup was inspired by the architecture of Gujarat and gave the event an indigenous feel. Elevating the event further, was the content of the event, which was also ideated by THINK XQ.

The media campaign for the 2017 Gujarat Election commenced with a full day LIVE event, featuring several panel discussions with top politicians such as Amit Shah and Vijay Rupani gracing the event with their presence. Important discussions on the politics of the state and the country took place. Managing the stage movements seamlessly was of extreme importance as it was a LIVE event.

In addition to the televised event, Chunav Rath, a month-long Media Campaign on Wheels was managed and executed by the team at THINK XQ. It featured modified IndiaTV cars with open roofs, in which interviews were conducted with several top politicians, discussing pressing issues and matters of the state. The concept of bringing the studio to the streets, and politics closer to the people was delivered through the campaign.

The second edition of Chunav Manch was organised by IndiaTV as a full day LIVE event, with a stage setup inspired by the Teen Darwaja in Ahmedabad. The event was executed flawlessly, with prominent politicians being put on the stand to share their views with the people, being interviewed by IndiaTV’s anchor, Rajat Sharma.

To conclude the media campaign of the 2017 Gujarat Elections, an Opinion Poll was organised by IndiaTV. In a LIVE telecasting, the audience and the studio interacted through live polling to understand the views of the people. It was a great way to involve the viewers and get a glimpse into the thoughts of the masses.

Akshay Chawla, Managing Director - THINK XQ, shared his views on the campaign as he quoted,“It was quite a different experience for the team and myself, as it wasn’t a single event but an Integrated Media campaign. It was a fun challenge to create something that sets IndiaTV apart from its competitors. The entire campaign was planned keeping the month-long agenda in mind. The connection with the viewers, the coverage of political rallies, the venue for events, the medium of interviews; everything was thought through while designing the entire package. The team is grateful to IndiaTV for the opportunity, and we hope to continue creating XQuisite stories for them.”

In addition to the televised event, Chunav Rath, a month-long Media Campaign on Wheels was managed and executed by the team at THINK XQ.

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