Think Events Produces the Debut Edition of SMART ASIA in India

Business Events | December 5, 2017 | News

Think Events

Think Events partnered with Taipei World Trade Center (TWTC), a sister organisation of Taiwan External Trade Development Council (TAITRA), to organise the first edition of SMART ASIA – Expo & Summit in Bengaluru, India. The campaign was featured and promoted across various media channels like PR, Outdoor, TV, Digital, print, all of which were planned and managed by Think Events. 

The SMART ASIA Expo and Summit was launched in Bengaluru on November 21, 2017 where dignitaries from TWTC and India honored the event. Taiwan Excellence, a campaign organized by TAITRA and Bureau of Foreign Trade (BOFT) also displayed its key products by Taiwanese brands for the Bengaluru Media. This activity helped to create the right buzz for the Expo which resulted in the encouraging number of delegates who attended the Summit over the next three days.

Think Events started planning the expo 2 months in advance and executed around 150 sites including Hoardings, Bus Stops, BMTC Buses, Rikshaws and mobile van. Radio, Print and TV campaigns were also implemented 2 weeks prior to the main event. Apart from ATL, a month long digital campaign was conducted to promote the show on social media.

Viraj Shah, Project Manager, Think Events quoted, “It was a great experience to plan and manage the media, PR, marketing and the overall show for 2 months for TWTC. Each day we delivered a newer promotion idea. The entire team worked passionately on this project and brought out a great show for all the visitors and delegates from India and Taiwan.”

SMART ASIA – Expo and Summit, was a three-day event at the White Orchid Convention Centre, Bengaluru from November 23 to 25, which comprised of keynote speaker sessions, panel discussions, alongside the presence of over 100 exhibitor booths across the venue. Apart from great footfall of visitors, this event witnessed a turnout of over 300 delegates & dignitaries from Taiwan and India. The show was inaugurated by Mr. James Huang, Chairperson, TAITRA, Mr. Walter Yeh, CEO/President, TAITRA. Think Events was responsible for Show Management and ensured all the Taiwanese exhibitors, visitors, and VIPs had the best exhibition experience.

Claire Liu, Project Marketing Manager, TWTC quoted, “We would like to thank each and every one at Think Events for invaluable assistance and support in organizing SMART ASIA 2017. Their expertise in handling the media arrangements, the pre-launch and opening ceremony planning, event marketing and promotion, and the on-site coordination were greatly appreciated. We were also impressed by the team’s attention to details and the ability to improvise and manage changes whenever necessary. On the whole, it’s been great experience working with Think Events on SMART ASIA; we are happy with what we have delivered and achieved together and look forward to future collaboration and partnerships with them again.”

Anshu Kothari, CEO, Think Events who was personally overseeing the project quoted, “Our motto is to be the solution for every need of the brand and the client. We take pride in being consistent in the various events we work on and so we choose the kind of events we want to take up and then dedicate our resources in detailing the proposals that win us the multi-agency pitches. It is equally important to understand the audience and know how to tap them. It was exciting to seek out all other avenues and then delivering them to our client’s satisfaction. A big shout out to our partners who make us look good.” 

SMART-ASIA – Expo and Summit, was a three-day event at the White Orchid Convention Centre, Bengaluru from November 23-25.

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