Shraddha Kapoor Launches the New Skechers Street Range!

Marketing | December 5, 2017 | News

Shraddha Kapoor Toast Events

Leading Bollywood actresses Shraddha Kapoor recently launched the new range of Skechers shoes- Skechers Street, casual footwear for women. The new variant from the brand caters to giving casual attire a trendy touch. The actress, showed off her favourite looks and shared tips on how to pair the shoes with any outfit of choice with the attendees of the event.

Toast Events was given the mandate to conceptualise and manage the event end-to-end.

Commenting on the event, Maruschka Fernandes, Head – Client Servicing, Toast Events said, “Skechers was launching their street collection and wanted to showcase the range of shoes for different scenarios and hence the 3 themes in colour block was born. The event required a large amount of attention to detail and planning to ensure the concept was translated as visualised. Since ‘challenge’ is something that we invite excitedly, we worked around a tight timeline to create the perfect plan to bring it to life on ground.”

Famous Studio was selected as the launch event venue where Toast took over one studio and divided it into two sections: one for the Press Conference and one for the Street Party. In the Press conference section, the agency made a stage which had 3 sections to depict 3 casual situations and surroundings where Skechers shoes could be worn. The three sections that were created were: Club, City and Café.

In the Street Party, the entire area was created with various street elements. This set-up featured a bus stop which also doubled-up as a photo-booth, a T junction with a signal which upon Shraddha’s entering the area would turn green and establish the collection to the guests at the party. Toast had also placed various shoe displays in the area which matched the theme of the party.

The event was attended by the likes of, Upen Patel, Hard Kuar, Mandana Karimi, Shibani Dandekar, Gabriella Demetriades. The party grooved to the tunes of Mr. Right.

Commenting on the launch of the new range, Rahul Vira, Chief Executive Office, Skechers South Asia said, “I am very glad and excited to introduce the subtle yet trendy casual range of shoes. This new variant bridges the gap between street style and modern design with new vibrant colors and patterns without compromising on comfort and durability. Skechers has always aimed at providing the best to their customers and this range is another step in that direction.”

Toast Events was given the mandate to conceptualise and manage the event end-to-end.

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