The Essel Trinity: Mr Rajiv Shastri, ED & CEO Essel Mutual Funds, Dr Subhash Chandra Chairman Essel Group and Mr Amitabh Chaturvedi, MD Essel Finance

WOOT Factor Partners Essel Finance to Launch Their Latest Product Offering

Marketing | November 14, 2017 | News

WOOT Factor Essel Group

Essel Finance Management, India’s leading private sector financial services company, announced a new business entity via an extravagant product launch in Mumbai, on October 27 at St’ Regis and in Delhi, on November 3, at The Lalit – Terrace Plaza. The financial conglomerate handed the mandate to WOOT Factor Events to execute the launch following their unique presentations and concepts.

While presenting out of the box ideations WOOT Factor conceptualized a product launch enthralling the dealers and ideated the event right from the show flow to the product presentation.

Essel Finance’s foray into the ever growing mutual funds business was witnessed by attendees from all across the country, consisting of reputed IFAs, esteemed delegates, valued partners and distinguished members from Essel Finance management.

Speaking about the planning involved in the event, Smita Jadhav Shah, Co-Producer WOOT Factor Events Pvt Ltd, said, “Partnering with Essel group in this landmark event was indeed WOOT Factor’s pleasure and having an opportunity to host Dr. Subhash Chandra on this momentous occasion actually kept us on our heels and pushed us to deliver the very best.”

A visionary and a leading light for the media and entertainment industry, Dr. Subhash Chandra, Chairman Essel Group, unveiled the logo and was quoted saying, “Businesses are built on trust, and I'd like to tell the entire Essel Finance team to build on this trust and create a winning proposition for depositors on one side and clients on the other.”

To make the launch event a creative and entertaining affair, the agency roped in artists who encapsulated everyone’s imagination, while presenting them in a one of its kind experience. The engagement and entertainment quotient of the event was buoyed by unique acts like a speed painter, a mind reader and an I-pad magician.

The launch took place in Mumbai, on October 27 at St’ Regis and in Delhi, on November 3, at The Lalit – Terrace Plaza.

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