INOX gets Asia’s first Augmented Reality Experience in Mumbai

by  EVENTFAQS Bureau Marketing | October 27, 2017 | Press Release

INOX Augmented Reality

INOX Leisure Limited (INOX) is amongst India’s largest multiplex chains with 120 multiplexes and 481 screens in 58 cities. And at INOX Mumbai moviegoers will be enthralled with amazing life-sized 3D characters and scenes in Asia’s first-ever Augmented Reality (AR) experience in a multiplex at INOX’s 7 Star properties. The newly renovated INOX at R City Mall, Ghatkopar and METRO INOX at Nariman Point, have unveiled an award-winning AR experience. This globally acclaimed AR experience, which has been enjoyed in over 40 countries is now available at these 7 Star INOX properties in a large-screen format that immerses visitors in a unique interactive digital environment surrounded by photo-realistic 3D characters.

Movie watchers can capture and share their favourite moments from the augmented reality experience as high-quality photos or videos. This experience is a step in keeping with INOX’s ethos of using technology to deliver convenience and delight viewers. It is yet another experience at INOX that will engage and entertain guests beyond the movies. Guests at INOX can now enjoy their outing at the movies with friends & family as bespoke experiences like mesmerizing Augmented Reality that fascinates children and adults alike, will allow them to get up-close and personal with magnificent creatures & experience quality 3D animations.

Commenting on this development, Alok Tandon, CEO – INOX Leisure Ltd. said “It is our goal at INOX to deliver superlative experiences to cinemagoers. With this first-ever AR experience in a multiplex, we are giving our guests yet another reason to make their visit at INOX memorable. Technology has always been at the heart of our design of multiplexes, which aims to deliver convenience, engage and entertain our guests. We welcome children and adults alike to this bespoke experience at our 7-star properties.”

LIVE THE MOVIE only at INOX!