Impact Communications Bags Exclusive Advertising & Media Rights for Sonepur Mela
by EVENTFAQS Bureau Industry Watch | October 12, 2017 | News
Impact Communications Sonepur Mela
Rural Agency Impact Communications has bagged exclusive advertising & media rights for the Sonepur Mela 2017. For those who don’t know Sonepur Mela is the largest cattle fair of Asia attracts over 5 million rural visitors that begins on November 2.
This is the fourth time the agency has won the rights for creating marketing opportunities for participating brands in mela. As part of the mandate, Impact Communications promises to create innovative on-ground activities and OOH innovations
Beyond regional players, 100+ leading MNC and national brands are expected to participate in the Mela from various sectors like FMCG, Auto, Agri and durable brands.
Impact communication has been entrusted with recreating opportunities in the space of visibility, trials, product launches, awareness, engagement and sales based on brand objectives. The agency will earn ad revenue by selling exhibition space, gantries, entry gates, parking lots, signage, Hoarding, Kiosks, mobile vans, LED displays and balloons.
This year Impact through it’s digital vertical Natter is geared up to bring in technological & digital innovations which will help brands to connect distinctively with the 50+lac audience and amplify their communication.
“We are extremely excited with the win and our endeavor is to take the largest rural congregation platform to the next level” commented Sanjay Kaul, Founder & CEO Impact Communications.
He added, “Rural consumers have now an increasing acceptance & appetite for enhanced and high decibel engagement. Impact through it’s digital vertical Natter will help brands connect with the visitors in a more exciting and entertaining manner using mobile and technologic interventions”.
Beyond regional players, 100+ leading MNCs and national brands are expected to participate in the Mela from various sectors like FMCG, Auto, Agri and durable brands.