EEMAgine Day 1 Sees Insightful Discussions, WeCare Power Walk, Coffee Table Book Launch & More!

Business Events | September 11, 2017 | News

Gitikka Ganju Dhar EEMA EEMAGINE Sabbas Joseph

EEMAgine 2017 Day 1, on September 9, kickstarted bright and early with the WeCare Power Walk at 7 a.m. Over 40 Men and Women, in support of EEMA's initiative on Women Empowerment and Equality, started off from outside Pullman Hotel New Delhi Aerocity, walking in solidarity and with enthusiasm showcasing support to WeCare.

Talking about the We care power walk initiative, Poonam Lal, VP Gender Equality, EEMA, expressed, “For an industry that works round the clock, 24*7*365 this initiative works to create a safe work place for women, who make up 50% of this industry’s work force. The walk was symbolic and a reiteration of our commitment towards this initiative.”

The inaugural ceremony also had an enchanting 10-piece flute symphony of the National Anthem by Nakshatra giving a streak of patriotism to the day. Raising the exotic quotient of the day was the “Let’s do the Haka” performance reinforcing the spirit of togetherness.

The convention was hosted by Gitikka Ganju Dhar and commenced with the customary president's address, in which Sabbas Joseph, President, EEMA, outlined key achievement of the association in the year gone by. Leaving members with an important message to keep in mind through the conference and for the year to come, he said, "Think of EEMA as the pristine white table cloth covering each table at the conference today. It's crisp, it holds the EEMA branding, and in fact it represents us, EEMA. Let's try and take the effort of keeping this cloth clean and intact through these 2 days of the conference. Because unless we keep EEMA clean, unless it stays intact, it is of no use to us."

The next session was an informal chat between Rajeev Jain, VP and Treasurer, EEMA with the three Presidents of EEMA, Michael Menezes, Brian Tellis and Sabbas Joseph. This session took delegates down memory lane to the beginnings of EEMA as an association, and the important milestones were also spoken about, through each Presidents account of their tenure, summing up the 10 years of EEMA.

The session of Business Transformation, by Vikram Sakhuja, CEO, Madison Media, moderated by Atul Nath, attempted to put a Value to what Experiential industry does as a business. Sakhuja had an interesting take on how the Experiential industry and its work is perceived by clients, and what we as an industry should do so that client can compare their return on investing in experimental to those in other media.

Key highlights from Sakhuja's presentation included getting into the communication challenge of a brand such that Experiential is an indispensable part of the marketing mix. Verbalize and the quantify the outcome you will influence. Co-create IPs with brands as they are more enduring. And playing the CPT (cost per thousand) - the amount invested by a brand to reach a thousand customers through the medium employed, intelligently, such that the high premium of employing the Experiential medium is justified by the focus target and behavioral change it can bring.

The next session at the convention was spearheaded by Rahul Narain, Founder, Team Indus who shared how his company was aiming towards flying the first privately funded spacecraft to the moon in March 2018. Rahul also elaborated that the use mixed reality is where the world is heading to and through its application people will get a chance to stand next to a rover on the moon and even drive a rover on the moon with a simple mobile application.

The subsequent session saw Joy Bhattacharya, Project Director, FIFA, U-17 World Cup in a conversation with Vivek Singh, Director, Procam International talking about ‘Transforming Indian Sports.' In his session, Bhattarcharya highlighted that the upcoming FIFA U-17 World Cup slated to be held in India soon will be the tipping point for the football revolution in India. He further elaborated that around INR 550 crores will be pumped in for the sporting extravaganza by the state and central governments.

Post lunch, the conference moved into multiple tracks including Track 1 that saw ESA Sessions at EEMAGINE 2017 curated by EVENTFAQS featuring 7 impactful case studies, displaying the various facets of technology at events.

Track 2 of the convention showcasing the Art of Design included a session with top wedding designers Sumanth Jaikrishan and Puneet Jasuja, moderated by Vijay Arora. The session showcased each designers’ unique style and achievements in working with bespoke clients creating unique decor at their social events. The discussion focused on how wedding planner can better work along with designers in their own projects, in a collaborative yet protected model, such that it's mutually beneficial for all parties keeping the ultimate success of the event and happiness of the client in mind always.

Another insightful panel discussion in Track 4 of the convention involved Roshan Abbas, Director, Geometry Global Encompass Network; Harshad Chavan, MD, Toast Events; Brian Tellis, Chairman, Fountainhead MKTG; Vijay Nair, Founder, OML; and Sachin Mutreja, Director, Scapes India talking on the subject of, ‘Building Valuation and Right Time to Exit Your Business’.

Sharing his insight on the topic, Brian Tellis commented, “I think before the deal is made what one should do is understand the culture of the acquiring team and meet and speak to entrepreneurs who have sold, because selling is not the end of the journey but actually the beginning of one.”

The day concluded with a grand celebration of EEMA completing 10 years, through a networking dinner in the Pullman Hotel Ballroom. The evening featured an exclusive conversation with AR Rahman, where Roshan Abbas spoke to the two-time Oscar winning artist about his journey. Rahman also played a tune of one of his popular songs on the piano, while EEMA delegates all swooned to the tune like tries Rahman fans!

Talking about the conversation with Rahman, Roshan Abbas expressed, “AR Rehman has always been an inspiration. It was a pleasure to play host to him and get him to share his incredible journey with EEMA member.”

Babul Supriyo, Minister of State for Heavy Industries was also a guest for the evening. And both Rahman and Babul Supriyo launched the special coffee table book commemorating EEMA's 10 years, along with EEMA NEC and NAC, on stage. The first edition of the EEMA 10 years coffee table book, written by Kanika Mehta and designed by Puneet Gupta, was signed by both chief guests and all three presidents of EEMA, and kept for auction.

The evening continued into celebrations, festivities and networking over a performance by MIX TAPE, featuring, Irfan, Divya Kumar, Shruti Pathak and Asleen Kaur.

The convention was hosted by Gitikka Ganju Dhar and commenced with Sabbas Joseph, President, EEMA, outlining key achievement of the association in the year gone by.

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