DDB MudraMax Marries Creativity with Interactive Technology to Showcase ‘The Forevermark Journey’

by  EVENTFAQS Bureau Marketing | July 26, 2017 | News

DDB MudraMax Forevermark De Beers

Forevermark is the diamond brand from The De Beers Group of Companies. Each Forevermark Diamond comes with a promise that the diamond is beautiful, rare and responsibly sourced. Hence, less than one percent of the world’s diamonds are eligible to be inscribed with the Forevermark icon and unique inscription number. For the brand’s Annual Forum held in Kolkata in July 2017, Forevermark Diamonds partnered with DDB MudraMax to dazzle their visitors with a seamless use of technology in the various sections of the event.

The agency created a wall called ‘The Forevermark Journey’ that took the onlookers through the wondrous journey of a diamond, from a mine to someone’s finger, and gave an animated explanation to the viewers about how the brand selects its diamonds. A brilliant marriage of interactive technology and animated content, coupled with sound design took the viewers through the process. This first of its kind, custom-made ‘Forevermark Journey’ wall was essentially a normal printed wall, with each design element loaded with projection mapping and armed with different micro sensors to track the movements of the audience and display the content. Forevermark will be showcasing the same wall at IIJS, Mumbai from July 27 to 31, 2017.

Along with this, the agency also set up a technologically advanced training kiosk, a 2D transparent display unit and a 360-degree photo booth at the forum. The training kiosks displayed the mystery shopping result of Forevermark Jeweler stores, their monthly magazine's highlights amongst other content. In order to restrict the viewing of mystery shopping results to the jewelers only and to maintain the confidentiality of the scores earned by them, an invisible magic screen was put up where one couldn’t view the content on the screen unless they wore the magic glasses. The magic screen was navigated with the help of an iPad application.

The audience also got to experience a brilliant display of the functional and versatile jewelries of the brand. As they gazed into the transparent display units, a 2D image of the jewelry was constructed on the display glass.

The pre-function area of the forum was converted into a very interactive fun zone with a 360-degree photo booth, where 16 cameras were set around a trampoline and pictures were clicked in one shot as the person jumped on the trampoline. These images were compiled into GIF images and were shared with respective attendees via emails and messages.