Myntra to Organise Fashion Show at Times Square, New York with a Surprise Bollywood Showstopper

by  EVENTFAQS Bureau Marketing | July 5, 2017 | News

Myntra Times Square

India’s leading destination for fashion online, Myntra is set to create a new wave in the dynamic fashion industry. Strengthening the fashion connect, Myntra will host a fashion show at the Times Square, New York on July 13.

The famous New York Times Square is always buzzing as a shopper’s paradise offering the best of high fashion. Back in India, Myntra has democratized fashion by offering an eclectic mix of brands turning into an e-shopping utopia. The fashion show is an expression of Myntra’s core belief.

Drifting away from conventional shores, the Myntra fashion show will symbolically ‘unramp’ where the models will express their distinct styles while having fun on the go, walk in groups which is a break from tradition. Myntra believes that fashion and style do not belong to a specific group or set of people alone; the models at the fashion show will give testimony to the same.

The looks put together will be assorted from the outfits and accessories available on the Myntra platform by the team of in-house experts. The curated attire will showcase everyday wear, airport looks with funky add-ons to amp your daily clothing. The Bollywood showstopper will be a surprise.

Gunjan Soni, CMO, Myntra, said, “The fashion showcase at the New York Times Square articulates our commitment to making global fashion available to our shoppers. The experience of shopping the looks online while the show is on will allow the Myntra consumers to engage with fashion like never before.”