Percept One Wins the Overall Mandate to Manage the Asian Athletics Championship (AAC) 2017

by  EVENTFAQS Bureau Industry Watch | June 7, 2017 | News

Percept One Asian Athletics Championship

Percept One has won the event management mandate of the 22nd Asian Athletics Championships (AAC) 2017. The agency has alongside won the mandate for creative, activation and PR for the AAC.

Organised by Asian Athletics Association (AAA), Asia’s flagship sports event is scheduled to be held between July 6 and 9, 2017 at Bhubaneswar, Odisha.

Nearly 1000 participants from 45 countries are expected to take part in the tournament. Percept One will be in charge of creating and overseeing the complete branding, radio and television advertising, 30-city road show, press conferences and media management, and then, the complete on-ground execution of the AAC. 

“To have the opportunity of curating and creating an international sporting event in one of the most historically endowed cities of the country is a privilege,"  said Nupur Mahajan, CEO, Percept One. “Working for the nation is an honour, brings as it does that sense of purpose we are all, always seeking.”

For Percept One, AAC will add another feather in its portfolio of large format sporting events including Common Wealth Games, Champions Tennis League, Lusofonia Games Goa, National Games Kerala, WWE, FC Goa Launch and Sahara Pune Warriors Launch, among others.

The Asian Athletics Championships (AAC) is Asia’s flagship event organized by the Asian Athletics Association (AAA). The capital of Odisha, Bhubaneswar will host the 22nd edition of AAC from July 6 to 9, 2017 at Kalinga Stadium. Nearly 1000 athletes from 45 countries participate across track and field events. The winners of the AAC procure a direct berth in the IAAF World Championships London 2017. India has hosted the event earlier on two occasions in New Delhi (1989) and Pune (2013).