Orion Manages a 50-Shades-of-Black-Themed Launch for The Lingerie Shop

by  EVENTFAQS Bureau Marketing | June 1, 2017 | News

Orion Marketing and Communications

The magical and sensuous launch event of The Lingerie Shop saw Orion Marketing & Communications chosen as the event partner to conceptualise and execute the ‘Be Mine’ collection launch. The star-studded event was held at Luna Nudo, at the St. Regis Mumbai on May 19, followed by an after party. With an audience of over 500 people, the event featured 20 lingerie looks put together, showcasing them in different moods with a ‘50 Shades of Black’ theme, bringing alive the character of each ensemble.

Hosted by Cyrus Sahukar, the event started with a brand presentation by Radhika Goanka who introduced the brand to the guests and spoke about her new collection. This was followed by the well-choreographed fashion show showcasing the collection. From music to lights, décor and props, everything came together to make the show really stand out.

Orion handled the full event process, conceptualisation, planning, guestlist, production, logistics end-to-end for all the activities associated with the event.

Talking about the event, Sunny Sara, Director, ORION Marketing & Communications said, "We worked closely with the team to manage and execute the event flawlessly. We have organised a number of events in Mumbai before and are well acquainted with the crème de la crème of the city, therefore were happy with the great turn out of celebrities as well as HNIs and socialites of the city. As we always do at Orion, close attention was given to detail to ensure the event was managed seamlessly. We are very happy with our association with The Lingerie Shop and will look forward to many such events going forward."