Sipwise Breaks Guinness World Record for Backward Running at Launch of ‘What !f’
by EVENTFAQS Bureau Marketing | May 29, 2017 | News
Mumbaikars lunged at the opportunity of "running fit from running late" this May with the ‘What !f Backward Run’ by Sipwise on the launch of their functional beverage variant 'What !f' in Mumbai. This event succeeded at establishing the Guinness World record in the Retro Running category with a record-breaking 1,007 participants on May 28, at Hiranandani, Powai.
The aim of the activity by the brand was to execute a high energy, memorable event that drives home the dual messaging of What !f's association with health and fitness while also highlighting the brand campaign which invites people to be an essential part of a world record. Through the run, the brand strives to promote What !f as a healthy functional beverage and intrigue runners to take a sip of the innovative coolers.
The race had eclectic music by the renowned and talented musicians from Chickeen Masala. The band staged a phenomenal live act just for the audience. The curated Food and Beverage bar served a variety of delicious and healthy refreshments. The F&B bar also had a live fruit bowl counter and mocktails with refreshing flavors of the season by What !f - Peach & Green Mango.
What !f aims to be the leader in the category of functional beverages. For the purpose of the enchanting experience, What !f offers two categories, Green Tea Coolers and Herb Coolers. The company has spent over 2 years in product development to ensure that it creates a portfolio of beverages combining quality ingredients and a unique refreshing taste to give you a unique ‘What !f’ experience to each consumer in a bottle.
Speaking of the event, Harish Mohan, Founder and General Manager, Sipwise said, “It was heart-warming to see the spirit of the Mumbaikars who came together on a Sunday morning to break the Guinness world record in retro running. As a brand, What !f stands for making the impossible possible and by breaking the world record, we aim to highlight the same.”
The functional drink from Sipwise launched via a ‘Retro Run’ with a whopping 1007 participants successfully establishing a Guinness world record on Sunday.