Check Out the ‘Fresh New Look’ at the Grand Finale of Amazon India Fashion Week by 70 EMG

by  EVENTFAQS Bureau Marketing | April 7, 2017 | News

Amazon India Fashion Week 70 EMG

Amazon India Fashion Week (AIFW) AW ‘17 Grand Finale saw 2 great designers, Tarun Tahiliani & Amit Agarwal, collaborating to showcase a unique collection. Amit Agarwal’s collection made use of sustainable materials and Tarun Tahiliani followed a bohemian theme with their ready-to-wear line. Taking from the theme– Fresh New Look, they have come together to showcase a New Look for the modern women. 70EMG helped plan and execute the Grand Finale and the Amazon Lounge for Amazon at AIFW.

The four-day long event which took place in Delhi from March 16 to 20, hosted a variety of guests and events at Amazon Fashion lounge, including the launch of Club SP’s new collaboration line with Nida Mahmood, concluded late on Saturday with a beautiful amalgamation of traditional fabrics and silhouettes with modern day cuts and textures. Themed on ‘Fresh New Look’, a campaign by Amazon Fashion, the finale showcased innovation with a mix of both bespoke couture and fusion ready-to-wear collections. 

The set for the grand finale was jungle-themed and meant to resemble a dark, growing forest, through which a Fresh New look of attires was showcased by the designers. Guests were in for a treat, as this year the Ramp was extended out to the holding area and an additional section added for guests to experience some unique choreography by Preferred Professionals.

The set was aesthetically designed by Punit Jasuja which saw the MSA being converted into a mystical dark forest with over 200 electric bugs being lit up and Mahesh Sharma fabricating a beautiful meandering ramp.

Talking about how the event was managed, Nitasha Berry, Project Manager, 70 EMG remarked, “What stood out about this event was how from the conception stage to designing the set and décor, the stage materialised into a beautiful forest. Getting Punit on board really helped.  At first the challenge was to do something really different and unique. We wanted to make people feel like they’ve entered a forest.”