Dire Straits Experience to Debut in India Today for ‘Play for a Cause’ Initiative Managed by Salt

Marketing | March 17, 2017 | News

Seagram Salt Experience and Management

Seagram’s 100 Pipers ‘Play for a Cause’ initiative is taking things to the next level this year by bringing The Dire Straits Experience to perform in India for the first time. The initiative will take place today  at Leisure Valley, Gurugram. By making their stage debut in the country, the iconic British band will support 100 Pipers ‘Play for a Cause’, an initiative that will this year focus on helping provide sustainable drinking water to villagers in Rajasthan. The concert will be produced and managed on-ground by Salt Experiential.  

100 Pipers ‘Play for a cause’ initiative has consistently brought together fêted performers in the field of music to support a worthy cause. Since 2014, 200 leading Indian artists have performed for “Play for a Cause” in more than 25 cities. Keeping up with this tradition, this year with The Dire Straits Experience, rock music enthusiasts are in for a great night that will be etched in their memories forever.

The band in India will feature original Dire Straits band mates Chris White (sax, flute, percussion, vocals) and Chris Whitten (drums) supported in the lead by Terence Reis (Lead Vocals and Guitar), Tim Walters (Vocals and Guitar), Simon Carter (Piano, Organ and Keyboards), Danny Schogger (Piano, Organ and Keyboards) and Paul Geary (Vocals and Base Guitar). Together they will revive the Dire Straits catalogue for the fans with some of their greatest hits including Money for Nothing, Walk of Life, Brothers in Arms, Sultans of Swing, Romeo and Juliet, Tunnel of Love and more.

After performing in Gurugram tonight, the band will also perform in Bengaluru on March 19, 2017 at Bengaluru International Exhibition Centre 7:30 PM onwards.

Speaking about performing in India Chris White said, “India has always been on our list and we are very excited to play in India. Our 2-city tour in India, in Gurugram and Bengaluru, is to support the 100 Pipers 'Play for a Cause' Initiative to provide water to villagers in Rajasthan. The power of music is incredible and it brings together people across nations and cultures. We are happy to become a part of this great event which is bringing music and artists together to make a difference to the society.”

 Jagbir Singh Sidhu, Vice President - Marketing, Pernod Ricard India said, "Seagram’s 100 Pipers Play for a Cause has been committed to contribute towards better living conditions for the society.  During this journey, we have partnered with more than 400 leading artists across India and the world while focusing on supporting the affected in the Kashmir flood, Nepal earthquake, cyclones and adopting social causes like poverty by providing sustenance support to the underprivileged. Our plan this year is to help villagers in Rajasthan by making available access to clean water. We are very proud of The Dire Straits Experience and thankful to them for partnering with us to help the cause and “Be Remembered for Good”.

Sumit Chandhoke, CEO, Salt Experiential said, “At the Dire Straits Experience today we are expecting around 3000-3500 people coming in. We have been managing the ‘Play for a Cause’ initiative for 100 Pipers for years now but this is the first time an international band is touring India and hopefully this move is first of the many more to come. Navneet Wadhwa (Audio Track) will be managing the Sound and Lighting Setup for the concert in Gurugram today and for the Bangalore concert we have Santana Davis (J Davis Prosound & Lighting) who will be managing the sound and tech setup."

A part of the ticket sales proceeds will be put to good use for the construction of water conservation structures in the target areas which will help close to 6-7 villages. Successful implementation of the plan will ensure better quality of water available for drinking, sanitation, irrigation and livestock. With this improved availability of water and increased soil moisture, the agricultural output will also increase thereby enhancing the income of the community members. To ensure seamless execution for this, 100 Pipers ‘Play for a Cause’ has partnered with Advit Foundation, an NGO working towards Environmental Resource Conservation and Livelihood Enhancement.

After performing in Gurugram tonight, the band will also perform in Bengaluru on March 19 at Bengaluru International Exhibition Centre 7:30 PM onwards.

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