BSI Brings Kohler’s ‘Bathroom is the New Living Room’ Concept to Life at India Design ID

by  EVENTFAQS Bureau Marketing | February 27, 2017 | News

Kohler India Design Brand Street India

Brand Street India, an integrated marketing agency, has been instrumental in bringing to reality Kohler’s revolutionary concept of ‘Bathroom is the New Living Room’ at the country’s largest design event India Design ID 2017, held in Delhi on February 17. The concept behind Kohler’s bold showcase is to inspire homeowners to integrate bathrooms into the space of luxury living, niche lifestyle, and indulgence and Brand Street India executed the concept of showcasing the designs in their practicality.

Kohler’s experience zone, a hit at the Indian Design ID, gave audiences a taste of the brand's new concept which aspires to give its consumers products and an ambience that provide the ease and comfort of a living room. The brand offers a distinctive style, an array of choices and uncompromising performance.

Talking about the concept, Surendra Singh, National Head, BSI said, "Kohler stands for supreme luxury and elegance.  They are the trend setters in the bath space. Designing for them was indeed a challenge as it was vital to keep in mind their ingenious collection, high-end sophistication, durability and practicality.  We are delighted that our concept designing has helped them achieve their desideratum.”

Talking about the showcase, Argha Sengupta, Campaign Lead, BSI added, “A bathroom is an integral part of one’s life.  One can spend hours inside the bathroom by listening to music, studying books and so on.We are pleased, that our campaign was able to illustrate Kohler’s new concept Bathroom is the new living room positively. The exhibition, demonstration is sure to highlight them as a leader in bathroom solutions.”