Kids Culinaire Returns with 3rd Edition with McVitie’s as Title Sponsor

Entertainment | February 13, 2017 | News

McVitie's Pilcrow Communications Kids Culinaire

Kids Culinaire Festival returns with its 3rd edition in the capital to be held on February 18 and 19 at PSOI Garden, Nehru Park.  McVitie’s endorsed by Kajol is the title sponsor for this year's festival.

This Fun Food Festival for children was started by Pilcrow Communications in 2015, with the aim of making food 'fun' for children and thus bringing about a transformation in their eating habits. It has been designed keeping little ones and their parents/caregivers in mind with fun workshops, interesting information, exciting activities and cool contests. Founders of Pilcrow Ratika van Noord Bhatnagar and Rohini Mathur said, “We don't say 'don't eat candy', but focus on balance, to achieve what Popeye has with spinach. Through this festival, we also hope to raise awareness about some relevant concerns around food today, such as lifestyle diseases, proper hygiene, waste segregation and much more”.

Keeping the increasing number of young visitors in mind, some interesting new activities have been introduced, while retaining the most popular zones from last year.  

McVitie’s, a well-known brand, is now widening its consumer base to become a household brand name with its play in the taste-led segments of biscuits. Continuing its association with Kids Culinaire McVitie’s is unveiling the Jungle Book experience at the event with an engagement program. On the event Abhishek Sharma, President India, Pladis said, “Our association with Kids Culinaire goes back  to 2015 and we have been an integrated partner. This is a perfect platform for us to introduce product-related programs for children “

On popular demand the festival welcomes back Chef Saransh Goila - India's youngest celebrity chef, Food Artist and author of Fun Foods for Fussy Eaters Smita Srivastava and Master Storyteller Simi Srivastava of Kathashala.

Curated tours add an extra level of engagement at the interactive display of the food group area, by Altitude Store, where children can milk a cow at the dairy section, or dig for underground vegetables at the Vegetable section. Children can also take a journey through the 'Edible Routes - Food Cycle' starting with the story of a seed, sowing it, harvesting, processing and finally composting the waste to be used again in sowing.

Children have always been fascinated by both science and cooking and this year the event presents a new zone 'Science and Cooking' where kids can see for themselves the difference between pancakes and crepes.

Entry to the event is ticketed to ensure a safer environment for families with children, but participation in these fun activities is free once inside, on a first-come-first-served basis.

This year McVitie’s Kids Culinaire will travel to Mumbai for the very first time in April. 

Kids Culinaire Festival returns with its 3rd edition to be held on February 18 and 19 at PSOI Garden, Nehru Park, Delhi.

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