Sephora Welcomes 2017 by Opening Shop in Chennai!

by  EVENTFAQS Bureau Marketing | January 24, 2017 | News

SEPHORA Toast Events DJ Karty Sheetal Sharma

Chennai’s premium lifestyle destination, Express Avenue, is now home to one of the world’s largest beauty retailers, Sephora. Once again, Toast Events was brought on board for the store launch on January 13. Past launches of the brand in India including those in Bangalore and Mumbai were also managed by the agency last year.

Sephora welcomed 2017 with a party hosted by choreographer and socialite Sheetal Sharma which saw socialites, models and actors of Chennai attend. The guests were seen enjoying makeovers and skin consultations while sipping on drinks and delicious hors d’oeuvres as celebrity DJ Karty spun some foot-tapping tunes. Guests took part in mini make-up tutorials conducted by Sephora’s in-store beauty experts.

Leading to the launch, a variety of pre-buzz activations were conducted that covered on-ground branding, online contests and flash mobs by the Sephora dance troupe. This achieved buzz around the city leading to great crowds on opening day.

“We are absolutely thrilled to be launching in the emerging metropolitan, Chennai. Owning to the city’s cosmopolitan nature, we hope to meet everyone’s beauty needs with a vibrant store offering of cult favourites and exclusive beauty services,” said Vivek Bali, Business Director – Sephora.