Leander Paes with Children who participated in Boost Play the Pros at Aircel Chennai Open 1

Boost Eyes Guinness World Record at Aircel Chennai Open 2017!

by  EVENTFAQS Bureau Marketing | January 16, 2017 | News

Boost Aircel Chennai Open

Boost, one of GSK’s leading brands in the Health Food Drinks category, has associated with India’s most prestigious tennis event, Aircel Chennai Open. With this association, Boost has taken its communication platform of ‘Play A Bigger Game’ to a LIVE event where it actually gives kids a chance to Play A Bigger Game through the activation of Play The Pros @ Aircel Chennai Open 2017 that took place on January 3. As part of this activation, kids got an opportunity to learn, interact and play with leading tennis players from across the world.

With this activation of Play The Pros @ Aircel Chennai Open 2017, Boost attempted a new Guinness World Record title for the largest tennis training lesson by gathering 956 young champions at Aircel Chennai Open 2017. A total of 956 young champions clustered at SDAT Tennis Stadium, Chennai on Tuesday for a tennis training session with players and coaches in an effort to beat the 2015 record of 803 achieved by Northern Vision (UK), in Liverpool, Merseyside (UK), as “the largest tennis lesson”. While the Guinness World Records may take up to some time to decide, the participants are confident that they have set a record and successfully put India on the world map for this achievement.  As part of the event the kids got a chance to play with leading tennis players like Leander Peas and Rohan Bopanna.

Boost has always been a brand that has spoken to kids directly and inspired them with the promise of ‘Unleash the Winner in You’. This association with The Aircel Chennai Open is a perfect example of bringing alive this promise wherein kids from across South India were invited to participate in a contest that helped them win the opportunity to Play The Pros at the biggest tennis event in the country.

Commenting on the kids’ achievement, Prashant Pandey, EVP – Marketing, GSK Consumer Healthcare said, “Stamina, energy and winning are synonymous with Boost and that’s how we have been successfully striking the chord with kids for over 40 years now. We are extremely overwhelmed with the participation that the activity witnessed and are hopeful to beat the world record. Boost as a brand believes in directly talking to the kids and their aspirations, and fueling their wining spirit by providing the stamina to win. I’m glad that we could give kids an opportunity to ‘unleash the winner’ in them at an event as prestigious as this because when it comes to tennis in India, it doesn’t get any bigger than The Chennai Open.”

GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc. of U.K, one of world’s largest consumer healthcare companies. GSK Consumer Healthcare globally owns healthcare brands including Sensodyne, Voltaren, Theraflu, Paradontax, Panadol, Polident, Otrivin, Horlicks and Physiogel.