EO2 Events Marries Fashion with Technology at Asus Zenfone 3 Max Launch
by Shantanu Jain Marketing | January 3, 2017 | News
EO2 Events executed the power-packed launch of the Asus Zenfone 3 Max at Hotel Taj Mansingh, in New Delhi on December 9, 2016. The Maximum Power inspired Smartphone is the third edition of the MAX series from the house of ASUS. Since the phone promises the longest battery life, Asus wanted the launch of their power masterpiece to be just as powerful and electrifying as well.
EO2 events stood up to the challenge produced Max-inspired 80ft LED stage in the shape of the letter ‘M’ and a 42ft ‘X’ Shaped ramp where the fashion met the high-powered technology to create the Maximum impact.
The show also had an amazingly designed demo zone which displayed the New Asus Zenfone 3 Max. Much time and effort were also spent on the visual content of the show by the agency, as that was the binding element of the ASUS Zenfone 3 Max reveal.
Commenting on the flawless success of the project, Rishabh Agrawal - Creative Director, EO2 Events said, “Our association with Asus goes way back where we have organized most of their biggest launch events in the past; so expectations from Asus are always at an extreme high since they know we understand their needs very well. Each of their products has always had a certain edge and a certain kind of elegance which challenges us on every launch we execute for them. The main challenge of this event was to portray the maximum power of the new ASUS Zenfone 3 Max and we are glad that through a stunning execution we managed to achieve that and so much more.”
The launch event took place at Hotel Taj Mansingh, in New Delhi on December 9, 2016.