"See You at The Playfield: Do You Have What It Takes?"- Amit Gupta, STORY

Industry Watch | December 21, 2016 | Promotional Feature


By Amit Gupta

Having been in the events industry for over a decade, I have been a close witness to how our fraternity, our way of functioning, our thinking process and basically everything pertaining to our work has evolved over the years.

‘Custodians of the most dynamic industry’ is what the world describes us as, and frankly it is a badge of honour for me, because what we as event professionals create goes way beyond the limited state of tangible satisfaction. We create experiences, moments that people cherish, smiles that they take back home from an event.

As we are about to leap into a new year filled with unlimited possibilities, I fervently believe that we need to take a step back and think about what we have achieved so far. We have an immense pool of talent, we have some of the best agencies, as an industry, we put up some bewildering work on the global map; but then why is it that despite spending days & nights, relentlessly working for ‘organizing’ things for our clients, ours is considered as a ‘disorganized’ occupation?

One of the best things about being part of the Indian events ecosystem is that there are no entry barriers in our industry. Anyone who has the talent, skill, passion and knack for the job can be an event planner today. But still, why do we see only a few familiar faces time and again, that have made a mark?

I was appalled at the predicament much like anyone else reading this might be, but the answers to these questions came unraveling after a brief interaction with the employees of my organization. Speaking to them made me realize that not everyone in the events industry gets the right resources to make it to the big league.

Our industry, too much like the world, is filled with thousands of talented and passionate people who perhaps also have entrepreneurial skills in them. Hence, we at STORY are embarking on an unprecedented journey with the launch of our new platform called ‘PLAYFIELD’, and we invite you to be a part of it. 


Amit Gupta is the Director of STORY, an experiential marketing company based in Delhi. The agency's clients include corporatations and brands including RBS, Ricoh, SIS India and IISS.

To read more of this story, check out the November/December issue of Experiential Marketing Managazine (ExM) on the stands or click on the link below. 


Amit Gupta, Director, STORY pens a note announcing a new initiative that promises to be a game-changer for the event fraternity.

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