An Event with a Distinction: Tesco Technology Day
by EVENTFAQS Bureau Marketing | October 28, 2016 | Promo Feature
Distinct Communications Tesco Technology Day KTPO
Tesco Technology Day, managed by Distinct Communications, took place on September 30 at the Karnataka Trade Promotion Organisation Convention Centre (KTPO), Bangalore. Attended by 1500 people, all employees of Tesco Technology and technology start-ups, the event was titled IGNITE 2016 - The Power Within You.
On the purpose of the event, Vidya Laxman, Technical Director, Tesco said, “Last month, we concluded the second edition of Tesco Technology Day. Revolving around the theme, IGNITE, the primary purpose of this unparalleled initiative is to focus on ideas and innovations and to gear up all the members of Tesco Technology to transform the future of retail."
Distinct Communications managed this event, and was responsible for end to end execution, beginning with the communication campaign, event conceptualization, conference content, stage design, event show flow, show direction, individual speakers’ video-profile introduction, screening of all the start-up stalls to set-up their respective booths at the pre-event.
Talking about the role Distinct Communications played in making this event a success, Laxman added, “The success of this event is owed not only to our in-house TESCO team, but also to our event management team, Distinct Communications. While DC came up with the idea of introducing 'experience zones,' where employees were exposed to new trends in Retail Technology, our team at TESCO partnered with our suppliers and made it happen. DC also played a crucial part in orchestrating the start-up fair, setting up a remarkable stage, engaging industry stalwarts as keynote speakers and finalising topics for our panel discussions. The planning, content and execution of this event is owed to the remarkable teamwork showcased by DC and TESCO. Through combined efforts of our TESCO team, outstanding event planning team of DC and reliable suppliers, this event turned heads across the country, with a reach of 1,039, 518 and 1, 442, 854 impressions on Twitter. We appreciate their unstinting efforts whole-heartedly.”
The planning phase was around 3 months long. This included making the initial pitch, producing all content and managing pre-event communication, planning the stage design and event layout, and the most crucial aspect of finalizing the content and aesthetics of the Curtain Raiser video, which was a huge success, much appreciated by Tesco HQ
Keynote speakers at the event included Edmond Mesrobian, CTO, Tesco Technology; Nandan Nilekani, Entrepreneur, Bureaucrat & Politician, Chairman of the Unique Identification Authority of India; and Ganesh Krishnan, Entrepreneur & Business Executive, Founder & CEO of TutorVista.
The morning session began with a curtain raiser, followed by the keynote address by Nandan Nilekani and Edmund Mesrobian.
Noon to around lunch-time was dedicated to 8 start-up stalls set-up at the main event to showcase their technology to the employees of Tesco Technology. Post lunch, the keynote address by Ganesh Krishnan took place, followed by a panel discussion that saw former cricketer Javagal Srinath; Edmond Mesrobian, CTO - Tesco Technology, and Vidya Laxman, IT Director, Tesco Technology talk about evolution of and trends in technology and also about leadership qualities.
The setup was masterfully executed. The entrance featured a fabricated LED facia followed by a 40' feet LED tunnel showcasing the evolution of Tesco Technology, while the main stage was 130' feet wide with an abstract LED approach as part of the entire set.
The event was supported by a powerful hashtag campaign: #TescoTechnologyDay, that saw India’s leading professionals and most well-known entrepreneurs share their experiences at the extremely well-planned event. Here are just a few examples:
The technology the agency used to showcase all content (PPT's & video) was via a watchout server, and all the content was recreated to 12K resolution. The event also saw live tweets & videos being posted on Twitter & Facebook throughout the event. The total impact on social media reached close to 1.5 million impressions
Sharath Bellave, Creative Head, Distinct Communications remarked, “We have been associated with Tesco for the last 6 years and have had the opportunity to partner with them for some of their turn key projects. Tech Day 2016 was another feather in the cap for Distinct considering the complexity and the expectation that was set, the task on hand wasn't easy. The organising team at Tesco under the leadership of Ms.Vidya Laxman were a great team to work with. In my opinion this event is the best example of the outcome when creative minds come together. The reach and heads turned by this event is a testimonial of its success.”
Distinct Communications managed the event at KTPO Bangalore, which featured keynote sessions, a panel discussion, stalls by tech start-ups and a curtain raiser video produced by the agency.