T.I.C. Group Manages European Education Higher Education Fair 2016

by  EVENTFAQS Bureau Business Events | October 13, 2016 | News

TIC European Union

T.I.C Group has recently executed the 2nd Edition of European Education Higher Education Fair 2016 exhibition at Pragati Maidan, New Delhi. The two-day European Higher Education Fair was organized by the European Union Delegation of India and nearly 100 globally renowned European higher education institutions from 26 European countries participated in the fair. The fair was inaugurated by M J Akbar, Hon’ble Minister of State, and Ministry of External Affair in the presence of Dr. A P Mittal, Member Secretary AICTE, Ministry of Human Resources and H.E. Tomasz Kozlowski, European Union Ambassador to India.

The Fair is an annual property that reaches out to Indian students looking to study abroad and showcases what Europe has to offer in terms of high quality and diversity of the English-taught post-graduate and Ph.D. courses. The fair saw the participation of over 125 exhibitors, including world rank universities, embassies and higher educational institutions from 26 EU Member States.

T.I.C. Group bagged this project of the European Union after a tender pitch that featured 9 other agencies. The agncy won 2 more projects- Outreach & Media Project and Fair Construction Project of the exhibition owing to the well-defined plans as per the International standards of such events.

Apart from exhibition, T.I.C. group also executed their conference ‘Cooperation in the higher‐education sphere between the European Union and India’. The Conference took place in the Conference Centre of the India Habitat Centre and inauguration was done by Deputy Chief Minister of Delhi Manish Sisodia. The conference was attended by HEIs from Europe, delegation from European Union, Representative of the Department of Higher Education, Ministry of Human Resource Development, Government of India and other respected dignitaries.

From conceptualization to execution, T.I.C. Group delivered all aspects of the event from scratch. Under Outreach & Media project, T.I.C. group conducted 360-degree promotional outreach campaign for the fair, which included aggressive social media campaigns, PR campaigns, strategic advertising plans, billboard advertising, exhibitors’ visit to colleges and other promotional tools that played an important role in attracting students and common public to the fair.

The EHEF India 2016 showcased some of the best educational institutions in Europe – including many which appear in the internationally renowned Times Higher Education (THE) World University Rankings 2015-2016. 21 of the European Universities exhibiting are ranked in this year’s Times Higher Education Top 400 and 4 are in the World Top 100.