First Edition of Fulcrum Awards by Event Capital and PR Moment Recognises India’s PR Fraternity

by  EVENTFAQS Bureau Business Events | September 28, 2016 | News

Fulcrum Awards Event Capital Aamby Valley

The Fulcrum Awards, organised by Event Capital and PR Moment, honoured excellence in the Public Relations fraternity in India. In its inaugural edition, Fulcrum Awards 2016 received around 400 entries from over 70 organisations. The winners were announced on September 24 at a gala evening at Aamby Valley, Lonavla.

A jury of 17 eminent communications leaders, chaired by Sunil Gautam, Founder, Pitchfork Partners, decided the winners. The jury included Arijit De, Senior Vice President and Head of Marketing and Corporate Affairs, Bank of America and Merrill Lynch; Daniel Feiler, Senior Director – Communications, eBay Asia-Pacific; Dimple Kapur, Communication Consultant; Meena Vaidyanathan, Founder, NIITI Consulting; Meenu Handa, Director, Corporate Communications, Google India; Paarul Chand, Editor, PRmoment.in; Rakhee Lalvani, AVP - Public Relations & Communications, Taj Hotels Resorts and Palaces Worldwide; Rashmi R Naik, Director of Marketing and Communications, Omidyar Network; Roma Balvani, President - Sustainability, CSR & Communications, Member of the Group Executive Committee, Vedanta Resources plc.; Sanjiv Kataria, Strategic Communications and PR Counsel; Varghese M Thomas, Vice President & Global Head of Communications, TVS Motor Company; Veena Gidwani, PR Consultant, Corporate Trainer; Paroma Roy Choudhary, Vice President - Public Affairs, Soft Bank Group International; Sabiana Anandraj, COO, Trilegal; Gayatri Rath, Director - Corporate Communications & Citizenship, Microsoft India; Suvodeep Das, VP Marketing, Sodexo SVC India.

Hosted at Praxis 2016, the Fulcrum Awards night witnessed an audience of over 500 professionals from the Communications business. Building on the theme of honouring excellence in the profession, Fulcrum Awards commenced with the announcement of The Lifetime Achievement Award, which was bestowed upon Irfan Khan, a veteran Public Relations professional. Khan remarked, “Fulcrum Awards is going to go places, because what they have started is something very good! Other professions are recognised but PR professionals were least recognised.”

Deepak Choudhary, Founder and Director, Event Capital said, “It is a great privilege to organise the inaugural edition of Fulcrum Awards, where we have recognised excellence in the ever growing Public Relations business in the country. It is heartening to see a great response from the professionals to be a part of the Awards from year one itself. I would like to take this opportunity to congratulate all the winners and give my best wishes to those who entered the awards this year. I, along with Ben Smith from PRMoment India, look forward to hosting all communication professionals at the Fulcrum Awards 2017, which will be hosted at Praxis 2017.”

Ben Smith, Managing Director, PRmoment.com added, “The Indian PR community has shown the world that it has the intelligence and the skills to help brands communicate more effectively!”

The Fulcrum Awards recognised winners across three broad categories: ‘Technique Awards’, ‘Special Category Awards’ and ‘Individual Category Awards’. Over 30 organisations were honoured on the Awards night, including Wordswork, Avian Media, Adfactors, Value 360 Communications, and more.