Gour Gupta Comes on board as CEO, DDB MudraMax OOH, Events & Experiential

by  EVENTFAQS Bureau Industry Watch | August 31, 2016 | News

DDB MudraMax

The DDB Mudra Group yesterday announced key changes in its management across industry domains. The key appointment is that of industry veteran and OOH specialist, Gour Gupta as he takes over DDB MudraMax's portfolio of OOH, Events & Experiential as its CEO. Gour will also be an Executive Director of the DDB Mudra Group.

A Jadavpur University graduate, Gour has over 2 decades of experience in the industry. In the past, he has been the founder of two very successful OOH Agencies. He helped set up Kinetic (erstwhile Portland, a WPP OOH Agency) and went on to become its Country Head. He then co-founded Platinum OOH with Sam Balsara. Under Gour’s leadership, Platinum became one of the most profitable and fastest growing companies in Madison World. 

Gour Gupta, who as the Head of Ignite Mudra, one of India’s fastest growing OOH Agencies, has already built a very successful JV for the DDB Mudra Group said, "DDB Mudra Group is truly a well-diversified Marketing Services Group. The growth plans for the OOH, Events & Experiential businesses are both interesting and challenging.  In Sanjay Shukla, the President in DDB MudraMax, I have a very able ally. I look forward to leading a very strong and committed team that is already in place. This is one journey that I will cherish."

Madhukar Kamath, Group CEO & MD added "Gour Gupta started his agency career with Mudra. I am thrilled to welcome him as the ED of the DDB Mudra Group and the CEO of our OOH, Events & Experiential businesses. He has been a wonderful partner in our Joint Venture. With the entrepreneurial zeal and experience of Gour in the OOH business and with the proven expertise of Sanjay Shukla in the Events and Experiential space, DDB MudraMax will be a formidable agency to reckon with. Welcome, Gour.”

Apart from this key change, Vineet Gupta, Managing Director, 22feet Tribal Worldwide has been appointed as the new Chief Digital Officer and Aditya Kanthy, National Planning Head, DDB Mudra Group has been promoted to the position of Chief Strategy Officer. Vineet and Aditya will be reporting directly to Madhukar Kamath, Group CEO & MD.

The DDB Mudra Group, a part of the Omnicom/DDB Worldwide Group, is one of India’s largest integrated marketing communications and services network. Operating out of fifteen leading cities, the agency has a comprehensive presence across the length and breadth of the country. The DDB Mudra Group have been pioneering brand partners in the fields of Advertising, Media Planning & Buying, Digital & Data-driven Marketing, Technology, Health & Lifestyle, OOH, Retail Design and Visual Merchandising, Experiential Marketing (Promotions, Events, Rural), Trade Marketing, Youth Marketing, Localization Pre-Media Services, Content Creation, Strategy and Design Consultancy

Also Read: DDB Mudra Group Appoints Sanjay Shukla as President, OOH & Experiential