Ola ‘We Care, We Share’ Initiative Promotes Healthy Living Among its Drivers in Pune

by  EVENTFAQS Bureau Marketing | August 11, 2016 | News

Mobile app-based cab hire service, Ola has launched a ‘We Care, We Share’ initiative to raise healthy living awareness among its driver-partners in Pune. The initiative is aimed at positively impacting the wellbeing of thousands cab drivers, through periodic health check-ups and handy health supplies. The first leg of the campaign kicked-off on Aug 4 with 50 driver-partners along with their family members receiving a free health checkup from Sahyadri Hospital and a spa treatment from Four Fountains De-Stress Spa, at Sayaji Hotel in Wakad.

The half-day long event offered a range of diagnoses like Body Mass Index, Blood Pressure levels, and a General Physician Consultation. Doctors from Sahyadri hospital advised driver-partners and their families on diet, solutions to combat common problems like sleep deprivation, obesity, and instructions on physiotherapy exercises to avoid joint pains. As part of the initiative, driver-partners were also provided health kits consisting of medicines, energy drinks, diet plans, and other essential health supplies. The event concluded with a 15-minute spa session by the Four Fountains De-Stress Spa team.

Kiran Brahma, Regional Business Head, Ola, said, “Maintaining a healthy lifestyle is essential to our driver-partners’ overall well-being and performance. In addition to increasing their productivity and efficiency, it reduces their risk of exposure to health hazards and substantially improves their quality of their life. Through the ‘We Care, We Share’ campaign, we want to stress on the importance of health and personal well-being to our driver-partners and their families. Education and awareness around periodic health check-ups is essential for our driver-partners to stay fit and grow professionally on the platform as entrepreneurs. As India’s leading mobility platform, it is our endeavour to promote healthy living and safe driving, as we advance on our mission of building mobility for a billion Indians.”

Commenting on the association with Ola’s latest initiative, Dr. Ketan Apte - Unit Head, Sahyadri Hospital Nagar Road, said, “We are happy to associate with Ola in this wonderful initiative to promote healthy living for driver-partners, who are constantly on the move and need to monitor their health at regular intervals. Ola’s ‘We Care, We Share’ campaign is laudable, as it emphasises health as a key priority for their partner’s well-being. We are proud to partner with Ola, in this initiative of driving ‘healthy living’ amongst their partners by organizing periodic check-ups, medical kits and custom information material, through our team of well qualified doctors.” 

Ola has always focused on building a holistic ecosystem for its driver partners, professionally as well as personally, allowing them to grow as entrepreneurs. In the past, Ola has partnered with Lenskart for free eye-checkup camps for its driver partners, and Neev Finance to provide easy school education for their children. Ola has also tied-up with Mahindra First Choice Services (MFCS) to offer discounted car maintenance services at over 79 workshops across India.