Gobananas in Association with GIHED Presented Realty Digi War in Ahmedabad

by  EVENTFAQS Bureau Business Events | June 27, 2016 | News

GOBANANAS GIHED

Gobananas together with the Gujarat Institute of Housing and Estate Developers (GIHED) conceptualised and executed Realty Digi War on June 13 in Ahmedabad with the goal of promoting digital marketing in the real estate industry. The event witnessed a footfall of over 200 members of the real estate fraternity. Strategist at INIT, Govind Rai, acted as the flag bearer of the seminar. Realty DigiWar, a workshop by Google powered by Insomniacs proposed to drive Real Estate on the Digital front.

The idea was to educate and empower real estate about the use of Digital Medium as a form of advertising to get leads, and drive sales at a lower acquisition cost.

On the main thrust of the event, Nishit Shah, Director, Gobananas said, ‘With the increase of players in the market, advertisers relying on the traditional media are not getting optimum utility of their resources and this is where Digital Media will act as the game changer for the Real Estate Fraternity’.

Mihir Ranpara, Events and Logistics Director, Gobananas added, “The need of expertise in the field of Estate Development led to the birth of Realty Digiwar. INIT Design studio being one of the most eminent design studios of Ahmedabad is driven by a zeal to bring about change in the way advertising looks in the Real Estate fraternity.”

At Realty Digiwar, several pertinent issues relating to Real Estate were addressed right from lead generation to real time campaigns, direct communication, and digital advertising. Queries on online content strategy, cheaper cost per lead and the promise of assured and better reach were answered by Google spokesperson Yatharth Attri. A panel discussion curated by Khantil Mehta, Director, Gobananas featured as speakers Dipak Patel, President, GIHED; Rakesh Israni, Director, Pacific companies; Ajay Patel of Synthesis Group; J.S Augustine, Chairman, MCHI Credai and Strategist, Nirmal Lifestyle; and Google Spokesperson Yatharth Atri. Augustine was brought in from Bombay to showcase case studies which brought about a turnaround in leads. Four ground breaking digital strategies were discussed, where campaigns of Mulund, Kalyan and L.A.P (Livable Area Price) were given special importance. Rocky Israni spoke about his experience with digital media in real estate.