Radio City 91.1 FM Brings To Listeners ‘Gig City’ - India’s First Ever Live Radio Concert
by EVENTFAQS Bureau Marketing | June 16, 2016 | News
Radio City 91.1 FM
Radio City 91.1FM, in a first of its kind initiative is bringing together renowned singers Shaan, Farhan Akhtar, Shankar, Ehsaan, & Loy, Salim - Sulaiman and Ayushmann Khurana and Sunidhi for a Live Radio Concert, Gig City.
The initiative claims to be one of the most compelling innovations on Indian radio as Gig City is a live multi-city simulcast of a concert where the artists will set audio waves on fire nationally. Gig City follows the concept “Aap Jahaan, Concert Wahaan”, which goes wherever you are and where the biggest names in the music industry will mesmerize you with their music.
The show promises to bring to all music lovers a rocking musical experience, and that too without leaving the comforts of their home/office, which they would otherwise have to visit 6 concerts to get!!! With 6 artists performing over 12 weeks, the concert has a unique digital meets on-ground experience approach.
Speaking about Gig City, Abraham Thomas, CEO - Radio City 91.1FM said “After the electrifying launch of Rag Rag Mein Daude City which was like a shot of adrenaline for the entire network, we bring you Gig City. For the first time experience the energy of a live concert wherever you are. Imagine hearing a Farhan Akhtar or a Shankar Mahadevan Live, sitting on your couch at home!! This is unleashing the power of radio from a passive background medium to an active / interactive engaging medium.
Speaking of the launch of Gig City, Kartik Kalla, EVP & Head - Programming, Marketing & AudaCITY said, "Listeners consume great content, not just platforms. Gig City gives us the opportunity to provide engaging content across, on-air and online platforms. In many ways this is different from regular radio programming playing uninterrupted music by the artists that gives a live concert feel ".
Gig City will be aired across all Radio City markets nationally and Hyderabad in the South. The same will be augmented with a nationwide marketing campaign with initiatives such as print, radio, and digital OOH advertising, pub and mall activations.
With 6 artists performing over 12 weeks, the concert has a unique 'digital meets on-ground' experience approach.