‘What Now?’ - Flash Entertainment Produces Kevin Hart Show in Abu Dhabi
by EVENTFAQS Bureau Entertainment | April 8, 2016 | News
Kevin Hart
American actor, comedian, writer and producer Kevin Hart made his debut UAE performance at the du Arena, Yas Island in Abu Dhabi on April 1. Flash Entertainment produced the show which comes as part of Hart’s “What Now?” international tour.
‘What Now?’, dubbed as the biggest comedy tour in history kicked off on April 9, 2015 in San Antonio, Texas at AT&T Center and travelled across the U.S. and Canada smashing ticket sales records across 45 cities. Following this, Hart toured throughout the UK and Europe, as well as many first-time destinations in Asia, Australia and South Africa.
The Yas Island show gave UAE fans an opportunity to see him live in the Capital.
On producing this leg of Hart’s tour, John Lickrish, CEO, Flash Entertainment said, “Comedy is a genre that appeals to all and Flash has kept the UAE laughing for the past eight years with artists like: Chris Tucker, Russell Peters, Jeff Dunham and now we add global superstar Kevin Hart to the list of international comedy glitterati. We’re excited to have brought this international tour to the UAE for the only Middle East show and to welcome Kevin’s unique style on stage for a night to remember.”
du Arena was selected as the venue as it is the largest outdoor concert venue in the Middle East, with the shortest queuing times in the region, free parking for over 5,000 cars, rapid transport links to downtown Abu Dhabi and Dubai and easy, walking-distance access to a host of world-class hotels, restaurants and leisure facilities across Yas Island.
In addition to different ticket categories, the venue also allowed for fans to purchase suites for upto 15 people, allowing for a more private and exclusive experience. Suites were conveniently located on both sides of the main spectator area, offering premium views, including VIP parking with a dedicated bar service and beverage package.
Nirvana Travel was the official Travel Agent Partner for the show, while fans could stay updated on the event through Flash Entertainment’s ‘ThinkFlash’ App, which provided ease of access to information about the event, exclusive content, special discounts and free giveaways.

Brand Launches, Activations, Integrated Campaigns, Brand Experiences.. Click here for the full list of categories in Experiential Marketing at WOW Awards Asia 2016.
The show on April 1 at du Arena, Yas Island comes as part of Hart’s ‘What Now?’ global tour.