'Tinder Nook' at Penguin’s Spring-Fever 2016 With Star Authors

by  EVENTFAQS Bureau Marketing | March 18, 2016 | News

Tinder Penguin Random House

In an attempt to promote book reading and literature, Penguin Random House India along with Tinder has set up a ‘Tinder Nook’ at the ongoing Spring-Fever 2016. The literary and cultural festival, being held at Amphitheatre, India Habitat Centre, New Delhi, started on March 15 and will conclude on March 20.

Tinder users are invited to #SwipeRight and connect with book lovers and their favorite authors who will be presenting their books at the Spring-Fever 2016. Penguin Random House is also offering an opportunity to chat with an amazing line up of celebrities-turned authors, including Nawazuddin Siddiqui, Gulzar, Sonali Bendre, Emraan Hashmi, Twinkle Khanna, and Shilpa Shetty Kundra at the Tinder Nook. Tinder users can further explore Penguin’s Open Library, where they can browse through a wide range of books, discover new authors, explore different genres and follow a recommendation by a fellow invitee via Tinder. They are welcomed to sit back, relax at the Tinder Nook with snacks and books.

Talking about this partnership Taru Kapoor, Head – India, Tinder said, “Penguin Random House reaches avid readers globally and we are delighted to jointly contribute towards growing the reader community. Tinder empowers its users to make new connections of their choosing, have engaging conversations and have control over their social interactions, thus, making it an ideal way to meet new, like-minded people.  At Spring Fever 2016, Tinder will be the perfect way to bring readers together, perhaps over their favorite book, or to facilitate connections with their favorite authors.”

Hemali Sodhi, Senior VP & Publisher (Children) Penguin India added, “At Penguin Random House, we are constantly looking for digitally innovative and disruptive ways to engage with book lovers and are delighted to have partnered with Tinder. We are impressed by the way Tinder brings like-minded people with shared interests together on their platform. We hope this association will extend to readers finding their interests in books and discovering new authors – and meeting fellow book lovers."