CredR Launches ‘Off Ok Please’ Campaign To Combat Air Pollution Across India
by EVENTFAQS Bureau Marketing | March 10, 2016 | News
CredR, an online marketplace for pre-owned two wheelers, announced the launch of its national social initiative to combat rising air pollution. The campaign aptly titled ‘OFF OK PLEASE’, urges citizens to turn off their vehicles’ engines if their stoppage is for over 10 seconds. This small step has the power to reduce air pollution by 5 to 8 per cent. The initiative is currently rolled out across Mumbai, Delhi, Bengaluru, Hyderabad, Pune, Faridabad, Gurgaon, and Ghaziabad.
CredR has tied up with municipal corporations, auto and taxi unions, and the traffic police department across these cities, to make the initiative successful. Reputed startups have also joined hands to support the campaign.
On an average, every car on the road idles for 18 minutes during a 60 minute drive time. Thus, one vehicle can save close to 100 litres of fuel and reduce carbon emissions by close to 106 kg, annually. Five top cities in India - Mumbai, Delhi, Pune, Hyderabad and Bangalore have 2.26 crores vehicles on its roads causing huge amount of vehicular pollution.
Commenting on the positive response to Phase 1 the Off Ok Please campaign, Sumit Chhazed, Co-Founder of CredR, said “As CredR turned one, we wanted to create a social impact in the cities in which we operate, to help keep it safe and thriving. We comprehend that air quality has a strong bearing on India’s ability to sustain high economic growth. Through this initiative we aim to reduce the air pollution by 5 - 8 per cent and it can be made possible only if a vehicle driver commits to live by the ‘OFF OK PLEASE’ movement.”
Speaking on the rationale behind this social campaign, Raghav Soni, Marketing Head at CredR, said, “We aimed at creating the campaign ‘Off Ok Please’ to address the rising menace of air pollution and build on-ground awareness amongst the masses. The first phase of the campaign has received phenomenal response and support through petitions signed online as well the pledges that were taken through offline activities. Through this initiative, we hope to make a difference to the well-being of the society.”
A dedicated webpage OffOkPlease.org has been launched to help patrons calculate the pollution caused due to idling of vehicles at traffic signals. Within three days of the webpage launch, it has crossed 5500+ pledges and is still counting. A great deal of awareness was also brought about by their digital campaigns on social media networks. Contests run on Dubsmash and Twitter garnered significant engagement. The hashtag #OffOkPlease was seen trending at the second spot, India-wide.
An embellishment to the campaign is a video, which garnered 300K organic views in just 36 hours. The social media engagement currently stands at 50000+ and is growing. On ground, 3000+ rickshaws in Mumbai, Hyderabad and Pune have come forward to support the cause and to actively spread the message.
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The public awareness campaign is a social initiative in association with municipal corporations, auto and taxi unions, and the traffic police department across multiple cities in India.