Publicis Wins Heineken India Account

by  EVENTFAQS Bureau Industry Watch | February 8, 2016 | News

Heineken

Publicis Worldwide has won the prestigious Heineken India account after a three-way agency pitch. The agency is taking over the business from Wieden + Kennedy. Heineken has seen a steadily growing market share in the country with their promise to retain the ‘One World. One Heineken’ ideology. The brand has also been successful in delivering creative advertising and experiential marketing in every market it is present in. Europe’s #1 brewer and world’s #2 in value, is well know for product experiences like the highly impactful Heineken Italy AC Milan-Real Madrid Activation. 

Commenting on the new development, Publicis Worldwide South Asia CEO, Nakul Chopra, and MD, Bobby Pawar, said in a joint statement, “Partnering an iconic brand like Heineken is a dream opportunity. We are honoured to have been chosen. We look forward to collaborating with them to create world-class engagement ideas.”

Paritosh Srivastava, COO, Publicis Ambience adds, “We are very proud to be associated with an advertising hall of fame brand like Heineken. The challenge is to live up to the legacy of great work the brand has done globally and we are confident that together with the brand team, we will meet it.” 

Speaking about selecting Publicis, Samar Singh Sheikhawat - Senior VP, Marketing, United Breweries Ltd. said, “We are delighted to partner with Publicis on the Heineken business in India. They bring with them a wealth of knowledge in creating effective communication across consumer product categories in the country. We believe this association will give further impetus for the fast growing beer brand in our portfolio. We look forward to creating memorable work on Heineken in India in the years ahead.”

Publicis Worldwide represented in India by Publicis Ambience, Publicis Beehive, Publicis Capital, Publicis iStrat, and Red Lion, is one of the top ranked agencies in India, with offices in Mumbai, Delhi-NCR, and Bangalore. Their impressive array of clients include Burger King, Gujarat Tourism, Lakme, L’Oreal, Malaysia Tourism, Nestle, Subway, Skoda, among others.