engage4more Manage Kotak Kona Kona Kalakaar – Judged by Javed Ali and Ashley Lobo

by  EVENTFAQS Bureau Marketing | January 11, 2016 | News

engage4more

engage4more successfully conceptualised and executed Kotak Kona Kona Kalakaar - a large scale talent hunt competition for Kotak Mahindra Bank across India, with a Grand Finale on Dec. 22 at the Sapphire Ball Room of Sahara Star Hotel Mumbai. The competition aimed at engaging the bank’s employees and instilling enthusiasm over being a part of the Kotak family post the company’s acquisition of ING Vysya. 

The competition had 3 levels – city auditions, regional finales and the Grand Finale. Both online and offline auditions were conducted for the first phase. Kotak Kona Kona Kalakaar kick-started with audition rounds across India leading into 4 city regional rounds held at Delhi, Mumbai, Bangalore and Kolkata. 3 winners from each regional round were taken forward for the Grand Finale held in Mumbai.

The Grand Finale curtain raiser act was a special performance by an employee who created magic through sand art and communicated a strong message on women empowerment, connecting this to how Kotak Mahindra Bank has always supported diversity. Uday Kotak, Executive Vice President and MD of Kotak Mahindra Bank, graced the occasion as the Chief Guest and welcomed all with an encouraging and motivating speech.

12 scintillating performances were panned out in the Grand Finale, which included beat boxing, singing and dancing. The finale was judged by celebrity singer and performer Javed Ali and dance maestro Ashley Lobo. Three top performers were lauded and awarded, while special recognition was extended to the sand artist for his performance.

Later in the evening, a live performance by Javed Ali got everyone grooving. The evening concluded with a buffet dinner party.

Talking about the event and the agency’s relationship with Kotak, Nishant Parashar, Founder and Director, engage4more said, “Kotak has been an esteemed client and we feel immensely proud to have had an opportunity of creating, curating and executing the talent hunt competition for Kotak. Although it was vastly spread pan India, the CTC team handled the entire event magnificently as it comes naturally to them. It was amazing to see such talented employees coming together and making this event a grand success. We look forward to associating on more such interesting projects together. ”