HCIL collaborates with CS Direkt to launch ‘Honda Connect’ in Delhi
by EVENTFAQS Bureau Marketing | December 21, 2015 | News
CS Direkt Honda
Leading car manufacturer Honda Cars launched an advanced information platform for customers on Dec 15. This platform enables connectivity between the customer, car, family and Honda. Titled ‘Honda’ Connect’, this automotive application connects car owner’s smartphones to their cars, providing convenient access to information about Honda cars and services.
From ‘Impact Alert’ sent to customer assistance centre, to ‘Locate My Car’ application and ‘Vehicle Health Monitoring’, Honda Connect boasts of multiple features.
Launched in the presence of media at the Taj Palace, New Delhi, CS Direkt helped leverage this ground breaking technology in an exciting manner by recreating and capturing real life scenarios where Honda Connect helps to keep car owners and their loved ones connected safe and secure.
Talking about the event and its challenges, Laila Fathima, Associate Creative Director, CS Direkt shared, ‘’Technology today connects us almost everything and to be connected to our cars like never before is something every car owner will be delighted with. We recreated and shot a number of real life scenarios and how Honda Connect provides easy solutions, assistance and information at your fingertips. This was then shown to the media while unveiling the application.”
Honda Connect launch was planned and executed by CS Direkt on Dec 15 at Taj Palace, Delhi.