Abu Dhabi will host Ariana Grande's Debut Show in the Region
by EVENTFAQS Bureau Entertainment | November 26, 2015 | News
Abu Dhabi
UAE-based events company Flash Entertainment is all set to present Ariana Grande’s ‘The Honeymoon Tour’ at the du Arena, Abu Dhabi on Dec 3. The event will coincide with the 44th UAE National Day, and will also mark the pop sensation’s debut in the region. The concert is being organised in Abu Dhabi following the success of ‘The Honeymoon Tour’ in 75 cities across the world, and comes as part of the company’s efforts to provide the region with diverse entertainment programmes and stimulate the local economy and events’ industry.
The du Arena was selected as the venue for the concert as it provides an unrivalled live music experience. Located on Yas Island in Abu Dhabi, it is the largest outdoor concert venue in the Middle East, with the shortest queuing times in the region, free parking for over 5,000 cars, rapid transport links to downtown Abu Dhabi and Dubai and easy, walking-distance access to a host of world-class hotels, restaurants and leisure facilities across Yas Island.
Flash Entertainment’s ThinkFlash App allows fans to follow concert updates, access event, exclusive content, special discounts and free giveaways.
In order to promote the Ariana Grande concert, Flash Entertainment launched a social media competition, providing fans the chance to win a Superfan Weekend Package for two. The Instagram Superfan competition, started on Nov 17 and will run until midnight Nov 28. It encourages fans to take a picture of themselves with their ‘Best Ari look’, follow @FlashEntertainment on Instagram and upload their photo tagging #ArianaGrandeUAE. The winner will get an overnight stay for two at the Yas Island Rotana on the concert night, two passes to Yas Waterworld and a Designer-24 dress which the winner will be able to wear on the night. In addition, other exclusive ‘money can’t buy experiences’ will be included. The winner of the ‘Best Ari look’ competition will be announced on Nov 29.
An exclusive du pre-sale of tickets began on Oct 26, the pre-sale for Flash members on Oct 27, while the actual sale of tickets started on Oct 28. Types of tickets include General Admission tickets, VIP Platform tickets, Golden Circle tickets, Tree House and Suites. Y1 Access provides race ticket holders with a unique package of value-added benefits and exclusive ticket discounts in the General Admission category off selected Flash events until February 2016. Flash Entertainment has also teamed up with Uber offering free round trips to the concert from Dubai and Abu Dhabi for groups of four that purchase Golden Circle tickets and a discount of AED 200 for groups purchasing General Admission tickets.
Flash Entertainment (#ThinkFLASH) has a proven track record in delivering megastar music concerts. Last month it organised a Bon Jovi and a Dave Matthews Band concert. The company took care of concepts and designs, and also coordinated every stage of production.
The organiser, Flash Entertainment is promoting the concert through a social media competition and through its ThinkFlash App.