Renault to Co-Present Sunburn 2015

by  EVENTFAQS Bureau Entertainment | November 19, 2015 | News

Sunburn Renault Percept Live

Renault India has announced its partnership as a Co-Presenter for the upcoming season of the Sunburn Festival. Keeping in line with the spirit of Sunburn, the association leads to some exciting engagement platforms for its fans through innovative campaigns, which will be organized by Percept Live.

The 9th edition of Sunburn Goa is expected to have an even bigger attendance on ground than last year as well as an increase in fan base across platforms. This makes the EDM music festival a perfect platform to promote the latest Renault KWID in the Indian market. KWID is Renault’s unique offering in the compact car segment and boasts of aspirational design, unique styling & features and a SUV look tailored to its dimensions. All these represent the same ‘Live for More’ vibe intrinsic to the EDM genre.

Speaking on the association, Rafael Treguer, Vice President, Sales and Marketing, Renault India said, “Renault has created a milestone in the Indian automobile Industry by launching Renault KWID. Offering the best from the world of Renault, the all-new Renault KWID is astutely designed and loaded with class leading features along with a superb mileage of 25.17 kmpl and best in class space. With over 50,000 customer orders, Renault KWID is set to become a true game-changer in India. Taking this journey forward, we are excited to showcase the Attractive, Innovative and Affordable Renault KWID at Sunburn, one of the largest music festivals in the world, complementing Renault’s legacy and brand ethos of celebrating passion for life. Such innovative associations are helping Renault augment its brand familiarization in India in a short span of time. ”

As a part of the association, Sunburn will promote Renault’s latest product through unique pan India consumer engagement campaigns like ‘Spot the KWID’ and ‘KWID to Sunburn Goa’. Organized by Percept Live, these would be first-of-its-kind engagement campaigns using a Live IP Platform. The campaigns will be promoted by Percept One – the marcom division of Percept, through a 360 degree customized communication plan covering Print, TV, Digital and OOH media.

Karan Singh,- CEO, Sunburn says, “This sunburn season 9 will have over a hundred events spread thro’ the year across the nation targeting an aggregate attendance over a million. Sunburn has over a period of 8 years become one of the most loved and biggest  music festivals in the world and a preferred choice for several brands. We are proud to be associated with Renault as an automobile partner for the current Season and look forward to creating history with some innovative and never done before youth engagement campaigns.”

The Sunburn Goa Season 9 will be a 4 day music festival, held on the Northern shores of Vagator from Dec 27 – 30, 2015. This year will earmark new beginnings for the fest as it is set for its biggest line-up of multiple artists, more than 200 hours of music and 7 different stages catering to diverse genres of electronic dance music including trap, dubstep, drum n bass, hardstyle, house, tech house, deep house, electro, psy-trance and electronica.

Sunburn 2015 has also partnered with brands across categories like Gionee, Kingfisher, Smirnoff, OLA, fbb, Skybags, QuikrCars, Gillette, Skyscanner, Redbull and Rayban.