All In Events Executes Dealer Meet For Sony With The Theme ‘Be Dazzled’

by  EVENTFAQS Bureau Marketing | November 18, 2015 | News

All In Events Novotel

All In Events managed the annual regional dealer meet for Sony India at Novotel, Pune on Oct 10. The event was organized for the brand's esteemed trade partners, to appreciate their performance and loyalty. The theme for the meet was ‘Be Dazzled’.  More than 250 dealers across the western region attended.

The client brief called for an idea that would make the company’s dealers feel special. So the team at All In Events brainstormed and came up with the idea of ‘be dazzled’, whereby the event was executed so as to dazzle dealers with the new and existing range of Sony products.

The agency was appointed to carry out the execution responsibilities for the event on account of its long standing association with Sony. The core idea behind this initiative was to enhance the company's network and facilitate better quality products and services to its customers. New products and existing product updates were discussed in detail. At the end of the event, a DJ took over to keep the party going.

Commenting on the association between Sony and the agency, Sonal Vichare, Client Support Specialist, All In Events said, "The event was executed flawlessly since we have been doing events for Sony pan India, which has become our hallmark. All in all it was a successful program with all attendees going out with a good feeling. We took care of all the aspects of the event right from the ideation to the creatives to the execution of a flawless event. The client was satisfied since all his requirements were fulfilled, from accurate conceptualization to flawless execution."