Shobiz brings home wins from multiple International Award events

by  EVENTFAQS Bureau Industry Watch | October 21, 2015 | News

Shobiz Exhibitor Corporate Award 2015 Summit Creative Award ISES Esprit Award

Shobiz has in the last few months received considerable international recognition for its work. It has won trophies at not just one, but three different International Awards. Recent victories include an award for ‘Best International Event’ at the Exhibitor Corporate Award 2015 which took place in Rochester, USA; an award in the category ‘Experiential Marketing Campaign’ at the Summit Creative Award 2015 in Portland, USA; and the ‘Best Industry Innovation Award’ at the ISES Esprit Award 2015 which happened in New Orleans, USA.

Each of these events saw entries from a large number of international agencies. The 22-year old Summit Creative Award witnessed companies and individuals from more than 50 countries and across five continents participate. The ‘Experiential Marketing Campaign’ win saw Shobiz’ entry emerge winner from among 5000+ submissions from 23 countries, where its creative scored among the very best.

Shobiz was the only international entrant at the ISES Esprit Award 2015, which witnessed prominently American participation. It won the ‘Best Industry Innovation Award’ for the SAP Innovation Express. Winners in other categories at the event include Bravo! Productions; Lynn Fletcher Weddings; IndyVisual; Blue Danube Productions; and more.

Shobiz believes that their wins come from having a stake in the ideation process, from having a unique marketing initiative with high impact achievement, and from its in-depth experience managing roadshows across the country. Elaborating on this, Sameer Tobaccowala, CEO, Shobiz Experiential Communications said, “As an experiential partner, we were able to contribute towards the campaign before it even rolled out. So we weren’t just a delivery arm, but also helped conceptualize the SAP Innovation Express. In the case of SAP’s marketing objectives, this new found ability to penetrate Tier II & III cities by going right to their doorstep was a great thought, executed flawlessly that led to better than expected campaign results. Rolling out a larger Phase II of the project testifies to this success. When we look at delivering an experience across multiple locations, we address every single detail. This spirit has been the driving force for this campaign and past roadshows as well. So, regardless the scale and complexity, the plan of action has efficiency as the core offering, and this simply implies an impactful outcome.”

Commenting on the agency’s relationship with the client, Tobaccowala added, “Our relationship with SAP is over a decade strong, (so it’s safe to say that’s a well cemented bond), and it’s an exciting time where we are still scratching the surface with new engagement initiatives that have impactful results. With our 360 degree approach to SAP’s BTL needs, we are able to contribute at a strategic level as well. And that’s the frontier most agencies will soon find themselves in, either by choice, or not. Lucky for us, we’re happy to have made the transition with SAP and with many of our other clients as well.”