Mahindra LIfespaces Launches Second Edition of Green Army Initiative

by  EVENTFAQS Bureau Marketing | October 7, 2015 | News

Mahindra Lifespaces Mahindra

Mahindra Lifespaces has launched the second edition of its ‘Green Army’ initiative, that endeavours to create one million caring citizens. The outreach program identifies children as primary change agents of the future and aims to educate them on sustainable living habits and choices, while encouraging them to spread the word amongst friends and family. This year, the company plans to reach out to 8000 students across 40 schools in Mumbai and Pune, leveraging interactive school workshops, an online engagement module and self-assessment methodologies designed to inculcate sustainable habits in children.

The Green Army initiative focuses on the importance of conserving energy, water and other natural resources, by recycling/reusing materials and reducing waste. The program targeted at children studying in the 4th standard, leverages AVs, games, live demos, volunteering activity and a ‘green report card’ to ensure that learning is fun and easily implementable. The first program was rolled out across 13 schools in 2014 and engaged over 2500 students.  

Commenting on the launch, Anita Arjundas, Managing Director and CEO, Mahindra Lifespaces said, “In line with Mahindra Lifespaces’ vision of transforming urban landscapes by creating sustainable communities, the Green Army initiative is targeted to inspire, engage and nurture a young ecosystem to think responsibly.  We aim to equip children with the knowledge that they can shape their future now, via environment-friendly choices made in their day to day lives.”

Mahindra Lifespace Developers Limited (MLDL) is the real estate and infrastructure development arm of the Mahindra Group. It is a leader in sustainable urban development, through the creation of residential and integrated large format developments across nine Indian cities - Mumbai, Pune, Nagpur, Gurgaon, Faridabad, Jaipur, Chennai, Hyderabad, and Bangalore.